Marketing Consultant

Job Brief

Marketing consultants are professionals that help companies understand their customers. They help companies identify and implement effective marketing campaigns that reach their targeted audiences efficiently and effectively. They also offer advice on how to best communicate with potential clients. This can be done both online and offline.

Job Description

• ● Study company profile and operations to understand its marketing needs
• ● Conduct marketing research to identify industry trends and commercial opportunities
• ● Develop and implement a marketing strategy according to objectives and budget
• ● Prepare detailed proposals and marketing plans
• ● Advise on branding, positioning, communications and other marketing issues
• ● Give direction to marketing efforts with the most effective methods and tools
• ● Liaise with marketing department and external vendors
• ● Monitor marketing projects and analyze results
• ● Write reports with suggestions for improvements and new ideas

Job Requirements

• ● Proven experience as marketing consultant or similar role
• ● Knowledge of data analysis and market research
• ● In-depth knowledge of marketing principles and best practices
• ● Proficient in MS Office/Working knowledge of IT and marketing software (e.g. CRM)
• ● Ability to think strategically and analytically
• ● Apt in writing proposals and reports
• ● Communication (oral and written) and presentation skills
• ● Outstanding organizational abilities
• ● Aptitude in problem-solving
• ● BSc/BA in marketing, communications, business or relevant field; MSc/MA will be a plus