Job Brief
A Marketing Analyst is a professional responsible for analysing research on the company’s customers and their buying habits. They help to identify the target audience and collect web analytics in order to create strategies that will succeed in marketing campaigns that have an impact on sales results.
Job Description
- ● Analyze sales funnels and customer intent
- ● Measure ROI of online and offline advertising campaigns
- ● Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
- ● Track email campaign metrics (delivery, open, click-through rates)
- ● Monitor budget distribution and performance of paid ad campaigns
- ● Conduct competitive research and analyze benchmarking data
- ● Recommend website and campaign optimizations
- ● Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
- ● Work closely with sales and marketing teams to identify opportunities for new client acquisition
Job Requirements
- ● Work experience as a Marketing Analyst or similar role
- ● Expertise in Google Analytics
- ● In-depth understanding of SEM campaign strategies and SEO practices
- ● Experience with PPC campaigns
- ● Good knowledge of MS Excel
- ● Analytical abilities
- ● BSc in Marketing or relevant field