Job Brief
A Digital Marketing Manager is a professional responsible for maintaining an online brand’s presence and sales through various marketing campaigns. They are responsible for researching, strategizing and creating content to support successful campaigns.
Job Description
- ● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- ● Design, build and maintain our social media presence
- ● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- ● Identify trends and insights, and optimize spend and performance based on the insights
- ● Brainstorm new and creative growth strategies
- ● Plan, execute, and measure experiments and conversion tests
- ● Collaborate with internal teams to create landing pages and optimize user experience
- ● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- ● Instrument conversion points and optimize user funnels
- ● Collaborate with agencies and other vendor partners
- ● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Requirements
- ● BS/MS degree in marketing or a related field
- ● Proven working experience in digital marketing
- ● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- ● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- ● Experience in optimizing landing pages and user funnels
- ● Experience with A/B and multivariate experiments
- ● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- ● Working knowledge of ad serving tools (e.g., DART, Atlas)
- ● Experience in setting up and optimizing Google Adwords campaigns
- ● Working knowledge of HTML, CSS, and JavaScript development and constraints
- ● Strong analytical skills and data-driven thinking
- ● Up-to-date with the latest trends and best practices in online marketing and measurement