Brand Strategist

Job Brief

A brand strategist is a professional who creates position recommendations for companies that are interested in expanding or developing their brands. They can also guide market research and help to define the tone of a company so it matches campaign initiatives.

Job Description

• ● Gather feedback from sales and analyze consumer behavior to define our company’s positioning
• ● Craft our differentiation strategy
• ● Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• ● Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
• ● Conduct competitive research to identify our strengths and weaknesses
• ● Design promotional campaigns for new products and markets
• ● Develop our social media strategy
• ● Assess the performance of our advertising campaigns and events
• ● Analyze market trends and identify new opportunities and challenges

Job Requirements

• ● Work experience as a Brand Strategist or similar role in Marketing
• ● Portfolio of brand-building projects is a plus
• ● Excellent understanding of the full marketing mix
• ● Experience developing marketing strategies based on market segmentation
• ● Data-driven thinking
• ● Creativity
• ● Communication and writing skills
• ● BSc/MSc in Marketing or relevant field