Brand Manager

Job Brief

A brand manager is a professional responsible for making sure that the company’s products, service, and product lines are appealing to current and potential customers. They also monitor marketing trends and keep an eye out for competitors in the market to ensure they stay ahead.

Job Description

• ● Analyze brand positioning and consumer insights
• ● Shape and communicate our vision and mission
• ● Translate brand elements into plans and go-to-market strategies
• ● Manage a team of marketing people working on brand initiatives
• ● Lead creative development to motivate the target audience to “take action”
• ● Establish performance specifications, cost and price parameters, market applications and sales estimates
• ● Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• ● Monitor market trends, research consumer markets and competitors’ activities
• ● Oversee new and ongoing marketing and advertising activities
• ● Monitor product distribution and consumer reactions
• ● Devise innovative growth strategies
• ● Align the company around the brand’s direction, choices and tactics

Job Requirements

• ● Proven working experience as Brand Manager or Associate Brand Manager
• ● Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• ● Experience in identifying target audiences and devising effective campaigns
• ● Excellent understanding of the full marketing mix
• ● Strong analytical skills partnered with a creative mind
• ● Data-driven thinking and an affinity for numbers
• ● Outstanding communication skills
• ● Up-to-date with latest trends and marketing best practices
• ● Degree in marketing or a related field