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Nadeen Mohamed Eldessouky

Marketing project manager at My Way

Heliopolis, Cairo, Egypt

Work Experience

  • Marketing project managerFull Time

    My Way

    Oct 2021 - Present -3 yrs, 8 months

    Egypt , Cairo

    • Job Details:•Develop and execute successful marketing campaigns for My Way, overseeing the launch of new products across categories such as cosmetics, fragrance, personal care, men’s care, and food, enhancing brand visibility and driving sales. •Manage the performance of the new product development (NPD) team, providing guidance and support to ensure efficient collaboration and improved outcomes in product innovation. •Oversee the new product development for Maderra, a home care supplies brand, ensuring its successful introduction and expanding our market presence resulting in a successful market entry, and creating a new revenue stream. •Manage the development of new offerings for 5 Minutes, a brand specializing in recipes, spices, and sweets. this enriches our product portfolio and enhances the diversity of product offerings, appealing to a broader consumer base. •Working closely and conducting regular meetings with the Research & Development, Purchasing, and Planning departments to ensure smooth project execution, reduce timelines, and enhance the efficiency of product development for the timely delivery of new products. • Maintaining accurate NPD files, updating project statuses weekly, and monitoring the ROI of NPD projects quarterly to ensure accountability and effective performance measurement regularly and lead to a more responsive NPD process, ensuring alignment of resources with project goals. •Leading the company's branding efforts to align with company values and enhance brand equity, reinforcing trust and loyalty among consumers.
  • Brand Activation and PR SupervisorFull Time

    Avon

    Jun 2015 - Sep 2021 -6 yrs, 3 months

    Egypt , Cairo

    • Job Details:•Led successful on-ground activation campaigns and roadshow tours, resulting in new leads and earning opportunities aligned with the company's brand image. •Implemented a yearly calendar for recruitment activation locations, ensuring strategic planning with agency collaboration. •Collaborated with division managers and sales head to plan tools and recruitment events, leading to enhanced lead generation and conversion rates. •Organized the national sales conference, recognizing top achievers and contributing to significant Q1 and Q4 results. •Managed online and offline PR campaigns, resulting in increased brand visibility and positive media coverage. •Oversaw production of promotional materials with branding agencies, supporting successful promotional strategies and campaigns.
  • Office ManagerFull Time

    Arabian Group for Integrated Technology (Agitech)

    Oct 2014 - May 2015 -7 months

    Egypt , Cairo

    • Job Details:•Responsible for handling administration duties, including greeting guests. •Answering phones, handling company inquiries such as dealing with correspondence, complaints and queries. preparing letters, presentations and report. •sorting and distributing mail. •Help the marketing team in organizing company events or conferences •Designing filing systems for all the invoices. •Following up vendor payment process. •Following the shipment process from Germany to Egypt of the medical devices, spare parts
  • retail sales advisorFull Time

    Vodafone Egypt

    Oct 2011 - Sep 2014 -2 yrs, 11 months

    Egypt , Cairo

    • Job Details:•Arrange merchandise on shelves according to popularity and other criteria •Approach customers and offer them advice on products to persuade them to buy •Provide information and other services such as handling returns of merchandise •Locate products on behalf of customers •Deal with complaints in a patient and helpful manner •Take and record orders through a computer system in person or over the phone/e-mail •Update customer information in databases •achieve the monthly target of selling products to regular and corporate clients. •Monitor shelves inventory and unload new products when needed •Operate cash registers and close daily revenues
  • Education

    • buisness adminstartion in buisness adminstation

      Canadian International College (CIC)

      Jan 2007 - Jan 2011 - 4 yr

    • Bachelor's Degree in General Studies

      Canadian International College (CIC)

      Jan 2007 - Jan 2011 - 4 yr

    • Bachelor's Degree in General Studies

      Canadian International College (CIC)

      Jan 2007 - Jan 2011 - 4 yr

    • College Diploma in high school

      Dr. Nermien Ismael American School

      Jan 2000 - Jan 2007 - 7 yr

    Achievements

    My way •Successfully launched a total of 58 new products in 2023 for My Way that drove sales by 10% •Successfully launched 11 New products for the retail food brand 5 minutes which drove the total sales in 2023 by 3% •Successfully launched 12 new products since March 2023 for the new Pilot retail detergent brand Maderra. •Executed pilot launch of new detergent retail brand Maderra, introducing 12 new products since March 2023 •Initiated the process and cycle of the new product development which impacted the workflow and increased productivity by 50% Avon •Successfully executed on-ground activation campaigns and roadshow tours, resulting in a 35% conversion of new active leaders and a 20% increase in sales. •Initiated beauty academy events, contributing to a 15% increase in conversion rates. •Collaborated with division managers and sales head to plan tools and recruitment events, leading to improved leads and conversion rates. I am confident that my experience and skills

    Skills

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    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Intermediate

    Training & Certifications

    • communication skills

      CIC·2010
    • cv writting skills

      CIC·2010
    • human resources

      CIC·2010
    • October 10 – TCDC training and developing centre of CIC under the supervision of Cape Breton university

      CIC·2010
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