Basic Info

Maha Nour El-Deen

More than 15 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Marketing and Communication Quality Assurance Lead at Hindawi Publishing Corporation

Experience Details

Marketing and Communication Quality Assurance Lead

Marketing/PR/Advertising , Writing/Editorial, Quality

Manager

Double heading the Marketing and Communication Quality Assurance functions:

Marketing:

Leading a team of ten marketers to:

- Manage the corporate monthly marketing campaigns to promote the products of Hindawi using various marketing channels (email, physical mail, press releases, etc)

- Conceive and execute marketing strategies and programs to increase the profitability of new and existing products and services.

- Formulate pricing policies to comply with the product and market development. This is done through analyzing and utilizing market research.

- Manage advertising and marketing communications activities. This includes handling any inquiries we receive in response to our marketing campaigns to help our customers (authors) through the publication process of their submitted articles to our journals (magazines).

Communication Quality Assurance:

Leading a team of four experienced expats to:

- Improve the quality of overall communication of the organization.

- Ensure full adherence and implementation of the company's communication standards.

- Provide effective, consistent, and professional massages to the organization stakeholders.

- Prepare and coordinate monthly business writing workshops to Hindawi staff to help them handle their communication assigned tasks with customers using most professional and accurate English language.

- Arrange focused coaching programs for Hindawi staff who need more support to ensure their communications with the customers are executed professionally and smoothly.

- Check the quality of all templates and automated messages originated by Hindawi business systems to communicate with customers and make sure they are accurate and updated.


Company Details

Hindawi Publishing Corporation

Nasr City, Cairo, Egypt

501-1000 employees

Online Media , Publishing and Printing

http://www.hindawi.com/

Mar 2015 to present (1 year 9 months)
Marketing Team Leader at Hindawi

Experience Details

Marketing Team Leader

Marketing/PR/Advertising

Manager

My main responsibilities for this position included:

- Manage corporate marketing and communication functions through overseeing Hindawi marketing campaigns that target interested customers.

- Working in collaboration with the Data Analytics Team of the Information Technology Unit in order to prepare market segmentation reports according to clients’ geographical distribution, fields of research, etc to identify our targeted clients.

- Writing promotional emails to raise awareness about our most recent releases.


Company Details

Hindawi

Nasr City, Cairo, Egypt

501-1000 employees

Publishing and Printing

http://www.hindawi.com

Apr 2013 to Mar 2015 (1 year 11 months)
Project Manager, Business Development at Hindawi

Experience Details

Project Manager, Business Development

Business Development, Customer Service/Support

Manager

With the help of a team of six business development specialists, I was assigned to work on a project whose main deliverable is the release of two new promotional products (Spotlight and Outlook Articles). These two products aimed at maximizing the exposure of Hindawi published content. My main responsibilities were:

- Perform an exclusive market research to get detailed information about competitive products released by other publishers and analyze the data to decide upon the final product specifications.

- Design and develop an online system to operate, handle, and monitor the process to achieve our targeted output. The system was also designed to originate reports that evaluate the current status of the product and follow up the feedback of our customers towards this new product.

- Enhance the team engagement and awareness through continuous coaching and feedback.


Company Details

Hindawi

Nasr City, Cairo, Egypt

501-1000 employees

Publishing and Printing

http://hindawi.com/

Jul 2012 to Nov 2013 (1 year 4 months)
Project Manager, Business Development at Hindawi

Experience Details

Project Manager, Business Development

Business Development

Manager

I led a team of around 15 members to work on a new product of Hindawi that is “Special Issues,” which after its launch attracted a huge number of submissions, and now “Special Issues” represent around 40% of the corporate revenue of Hindawi. My main responsibilities were:

- Assist in the planning of the team objectives, required resources, and timescales required meeting the objectives of the team.

- Control and monitor the entire process of developing new Special Issues.

- Design and develop an online system to operate, handle, and monitor received proposals. One of the main functions of the system was “reporting,” which helped us evaluate the current status of the product and follow up the feedback of our customers towards this new product to keep updating and improving it.

- Handle any inquiries/irregular cases arise during the work cycle.


Company Details

Hindawi

Nasr City, Cairo, Egypt

501-1000 employees

Publishing and Printing

http://www.hindawi.com/

Jul 2008 to Jun 2009 (11 months)
Senior Business Development Specialist at Hindawi

Experience Details

Senior Business Development Specialist

Business Development

Experienced (Non-Manager)

N/A


Company Details

Hindawi

Nasr City, Cairo, Egypt

501-1000 employees

Publishing and Printing

http://www.hindawi.com/

Jan 2008 to Jul 2008 (6 months)
Business Development Specialist at Hindawi

Experience Details

Business Development Specialist

Business Development

Entry Level

My main task was performing an online market research to identify cutting-edge scientific topics of current interest in order to develop new journals (magazines) about these topics.

I was responsible for preparing a detailed portfolio for the proposed new journal including suggested title, aims and scope, competing journals, potential authors, and size of authorship and readership.


Company Details

Hindawi

Nasr City, Cairo, Egypt

501-1000 employees

Publishing and Printing

http://www.hindawi.com/

Sep 2005 to Jul 2008 (2 years 10 months)
Editorial Assistant at Hindawi

Experience Details

Editorial Assistant

Business Development

Entry Level

As an Editorial Assistant, my main responsibilities were to:

- Assist and follow up deadlines with all our customers (editors, reviewers, authors, subscribers, etc).

- Handle any inquiries and requests from customers and solve any trouble they have via email.

- Follow up with customers till their articles get published in one of our journals, and then prepare the invoices to be mailed to then to collect the fees.


Company Details

Hindawi

Nasr City, Cairo, Egypt

N/A

Publishing and Printing

http://www.hindawi.com/

Feb 2000 to Jan 2005 (4 years 11 months)
Junior Translator at MITSCO Translation and Training Center

Experience Details

Junior Translator

Writing/Editorial

Entry Level

N/A


Company Details

MITSCO Translation and Training Center

Nasr City, Cairo, Egypt

51-100 employees

Translation and Localization

http://www.mitsco.org/

Jul 1999 to Dec 1999 (5 months)

Education

Bachelor's Degree in English Language and Literature

Education Details

Bachelor's Degree

English Language and Literature, General

Ain Shams University, Faculty of Alsun, Egypt

C / Good / 65 - 75%

N/A

N/A

Ain Shams University, Faculty of Alsun
1995 - 1999
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Al Sayeda Nafisa Secondary school

Egypt

1995

A / Excellent / 85 -100%

N/A

Al Sayeda Nafisa Secondary school
1995

Certifications

TOEFL
Nov 2012

Certificate details

TOEFL

Nov 2012

587 out of 670

N/A

N/A

AMIDEAST

N/A

Certificate details

ISO 9000:2000 Series Auditor/Lead Auditor

Sep 2006

N/A

N/A

N/A

TÜV Rheinland

N/A

Certificate details

Project Management Diploma

Jan 2016

N/A

N/A

N/A

Regional IT Institute (RITI)

N/A

Training and Courses

Training/Course Details

Quick, Clear, Concise Business Writing

Mar 2007

IMI (http://www.imi-intl.com/)

N/A

Training/Course Details

Stress Management for Enhancing Productivity

Jun 2008

IMI (http://www.imi-intl.com/)

Training/Course Details

Research Tools for Translators

Apr 2012

School of Continuing Education, American University in Cairo http://www.aucegypt.edu/

Training/Course Details

Effectively Developing Others

Jun 2013

IMI (http://www.imi-intl.com/)

N/A

Training/Course Details

Performance Management and Employee Performance Appraisal

Sep 2013

IMI (http://www.imi-intl.com/)

Training/Course Details

Conflict Resolution and Dealing with Difficult People

Oct 2013

Hindawi Training Program

Training/Course Details

Project Management Professional Diploma

Dec 2015

Regional Information Technology Institute - RITI

N/A

Training/Course Details

E-Serials in Libraries Workshop

Oct 2001

Egyptian National Scientific and Technical Information Network (ENSTINET)

N/A

Training/Course Details

Communication and Interpersonal Skills

Aug 2014

Eslsca Business School (http://www.eslsca.org/)

N/A

Training/Course Details

Tropism Workshop

Mar 2015

Noha El Attar, Freelance Trainer (https://www.linkedin.com/pub/noha-el-attar/63/a4/631)

N/A

Training/Course Details

Art of Thinking Workshop

Apr 2015

Ehab Attia, Freelance Trainer

N/A

This profile is fresh!
Last update 18 days ago.

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Profile Skills and Keywords

AnalyticalArt Of Thinking WorkshopBusinessBusiness DevelopmentBusiness Development SpecialistCommunication And Interpersonal SkillsConflict Resolution And Dealing With Difficult PeopleCustomer ServiceDetails-orientedE-Serials In Libraries WorkshopEditorialEditorial AssistantEffectively Developing OthersEnglishEnglish Language And LiteratureEnglish Writing And EditingFrenchGeneralGermanHard WorkerISO 9000:2000 Series Auditor/Lead AuditorInitiativeInternet ResearchJunior TranslatorMarketingMarketing And Communication Quality Assurance LeadMarketing Team LeaderMicrosoft ExcelMicrosoft PowerPointMicrosoft WordOnline MediaPerformance Management And Employee Performance AppraisalPersistentProject Management DiplomaProject Management Professional DiplomaProject Manager, Business DevelopmentPublishing And PrintingQuality AssuranceQuality ControlQuick, Clear, Concise Business WritingReadingResearch Tools For TranslatorsSenior Business Development SpecialistStress Management For Enhancing ProductivitySupportTOEFLTranslation And LocalizationTravelTropism WorkshopVoluntary ActivitiesWriting

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Advanced

: Advanced

French

French

: Intermediate

: Intermediate

: Beginner

: Beginner

German

German

: Advanced

: Beginner

: Beginner

: Beginner

Tools and Technologies

Internet Research

Internet Research

: Expert

: Extreme - I love it!

:

5-7 years

Microsoft Word

Microsoft Word

: Advanced

: High

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Advanced

: High

:

5-7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Advanced

: High

:

More than 7 years

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

5-7 years

English Writing and Editing

English Writing and Editing

: Expert

: High

:

More than 7 years

Quality Assurance

Quality Assurance

: Advanced

: High

:

5-7 years

Business Development

Business Development

: Intermediate

: Medium

:

3-5 years

Key Skills

Analytical, Hard worker, Initiative, Details-oriented, Persistent

Online Presence

https://eg.linkedin.com/pub/maha-nour-el-deen/24/49/783@mahanoureldeen

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