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Usama Ahmed Saleh

Freelance Marketing Management Consultant and Part-time lecturer/trainer

6th of October, Giza, Egypt

Work Experience

  • Lecturer and business/marketing consultantFull Time

    Handy Marketing –a micro business enterprise

    Aug 2015 - Present -9 yrs, 10 months

    Egypt

    • Job Details:Acting as a freelance lecturer in business administration —marketing management in particular — while adopting Bloom’s model for enhancing learning and creating meaning as well as advancing higher thinking order; embracing updated pedagogy tools including providing a space for discussion , critical reflection, self- learning , experencial learning— a few to name. The objective is to prepare students to current business environment and advancing their profession. On the consultancy front, I provide the service of strategic business and marketing planning , market research, preparing preliminary feasibility studies , and guiding organisations on : service quality management , developing performance indicators , and adopting Balanced Scorecards System.
  • Senior administratorFull Time

    Exports &Imports Control Organization

    Aug 2008 - Jun 2015 -6 yrs, 10 months

    Egypt , Cairo

    • Job Details:The job involved facilitating the international trades and providing different services to exporters and importers including international marketing information, issuing exp.&imp. licenses , commodity inspection for quality, testing products for quality standards, and issuing origin certificates. My job responsibility extends to provide the essential initiatives to support the organizational capacity and improving its services.
  • LecturerFull Time

    College of Business Administration

    Aug 2003 - May 2008 -4 yrs, 9 months

    Saudi Arabia , Jeddah

    • Job Details:As a lecturer I am assigned to develop courses' curriculums and delivering marketing courses such as strategic marketing planning, principles of marketing, channels management, and market research. In addition, I take part in the liaisons with industries to conduct research or training to service local community.
  • Head of Market Studies and Research Full Time

    Al Watania Agricultural Co.,

    Aug 1999 - Jun 2001 -1 yr, 10 months

    Saudi Arabia , Riyadh

    • Job Details:Working with the largest organic company in Saudi Arabia (Eco-certified) imposed a challenge for developing the awareness of local Saudi market about branded healthy organic food produced by Al Watania: fresh fruits, vegetables, lamb meat and organic processed cheese, yogurt, and tomato and fruit past. I contributed to the company strategic marketing planning through undertaking studies including exploratory, descriptive and observational market research, SWOT analysis, segmentation, targeting, positioning, and designing the 4P’s of different products or product lines.
  • Education

    • MBA in Business Administration

      Lancaster University

      Jan 1991 - Jan 1992 - 1 Year

    • BSc in General Agricultural Production

      Cairo University (CU)

      Jan 1973 - Jan 1977 - 4 yr

    • High School - Thanaweya Amma

      Kedyvia Secondary School

      Jan 1973 

    Achievements

    1-Developing a strategic marketing plan for Simon Forest— a British Stainless Steel Fabricator— as part of the MBA degree requirement, 1992. 2-Contributed to the establishment of the business model of Farm Friets Egypt, Golden States Foods/McDonald- Egypt, and Saudico Marketing in KSA. 3-Conducted the market study for Al -Garb Steel Co., Jeddah, KSA. 4-Contributed to knowledge into marketing management introducing a number of peer reviewed papers with the American Association of Marketing Theory and Knowledge (AMTP) 5- Contributed to the development of the first drafted quality manuals of a few testing laboratories of the Expo.&Imp. Control Organization to meet ISO 17025. 5-Winning the British Council scholarship to study MBA at Lancaster 1992, and the USAID Pease Fellowship Award to study at Davis California, 1982

    Skills

    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • Teachership for professional development

      Tampere University, Finland·2018
    • TOEFL

      AMID East ·2008
    • WebCT for academic purpose

      Integrated Solutions for Business (Saudi Arabia)·2005
    • • Certificate of completing Total Quality Management course, foreign trade training center/USAID

      International Foreign Trade Center (IFFT), Egypt·2003
    • Commercial Diplomacy

      USAID and the The International Diplomacy Institute·2002
    • Total Quality Management

      Deutsche Gesellschaft fur Qulitat e,V ·1998
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