Teymour Fathy

Strategic Marketing ConsultantFreelance / Project

• Job Details:- Objective setting, training social media team, operations, and traffic coordination - Analysing monthly KPIs, applying data analytics to drive future strategic planning - Developing ROI-driven digital media strategies directly impacting client growth - Objective setting, training social media team, operations, and traffic coordination - Analysing monthly KPIs, applying data analytics to drive future strategic planning - Developing ROI-driven digital media strategies directly impacting client growth Skills: Human Resource Development · Performance Management · Marketing Strategy

Marketing ManagerFull Time

• Job Details:- Managed and executed the company's marketing budget totaling over 110 million EGP - Personally formulated the business model, creative and growth strategy, budget allocation and annual marketing calendar with activation mechanics for Q3 and Q4 2021 and 2022 fiscal year - Lead a dedicated team of 12 marketing specialists for both digital and offline; reported to the commercial director - Achieved all KPIs set for ATL and BTL marketing campaigns - Directed corporate campaigns and project launches including but not limited to launches, branding, naming, conceptual and technical brochures, outdoor, radio, and TVC campaigns - Oversaw the relationships and deliverables with branding agencies, suppliers and service providers - Responsible for the growth of all Mansour’s digital marketing platforms ( LI, YT, FB and IG ) - Tracked and evaluated the KPIs of all Digital Media Channels (i.e. WhatsApp, Email, SEM, SEO, SMS, Display Ads, Retargeting Campaigns, Remarketing, landing-pages, Video views, Social, Etc.) - Successfully launched Mansour’s newest Sales Centre in Nasr City - Determined necessary adjustments to optimize overall marketing effectiveness in-line with the marketing budget - Allocated the budget across different projects in accordance with the monthly sales targets - Spearheaded all rebranding initiatives and revamping of the corporate identity, brand guidelines, and website - Worked alongside a team of top notch developers to create a CRM friendly, e-commerce platform, UX | UI, and admin / vendor dashboards which helped manage contracts with brokers, vendors, and other stakeholders

Marketing Director and Head of Business DevelopmentFull Time

• Job Details:- Overseeing all marketing operations to ensure maximum client retention - Managing a dedicated team of twenty-five employees consisting of marketing managers, account managers, business developers, content, creative, and marketing specialists responsible for the company-wide deliverables - Creating all the SLA Agreements and quotations factoring internal costs and the selling proposition - Outsourcing suppliers for large productions, print materials, and web/app development projects - Took the acting role as head of production overseeing the implementation from concept to content including the allocation of team members, equipment payments and select crew member fees - Having a network of qualified photographers, videographers, and stylists ready at any given moment - Approaching new clients in the MENA Region through leads and personal network - Submitting tenders including the financial and technical proposals - Managing the pipeline of potential deals, cold calls, meetings, and monthly status reports - Consistently exceeded quarterly targets in revenue generation though upselling services and new business - Successfully grew the client portfolio from seven to thirty-five active accounts serving them with branding, launch campaigns, media production, events, social media, digital marketing, and PR activities - Upper management duties including the enforcement of company policy, hiring, and training - Assisting the finance department with the collections of all monthly retainers and overdue payments