Khadiga Ahmed

Junior Brand Manager & KOL Lead

• Job Details:Manage influencers from start to finish by understanding the campaign goals, select and onboard influencers, oversee campaign promotion, and collect insights to improve content. Deliver results in two areas: awareness by creating engaging content with influencers and performance by using links and codes to drive sales and app downloads, which contributed to 10% of total GMV. Handle the affiliate process to boost GMV for the company. Responsible for onboarding a new affiliate management platform that integrates with Homzmart's backend to automate the affiliate journey and the process between Homzmart contributed functions, including onboarding, campaign setup, conversion tracking, reporting, and payouts, replacing the old manual process. Manage the full cycle of advertising campaigns, ensuring content is user-focused and aligns with Homzmart’s goals and brand standards. Coordinate campaigns across various channels: offline, on-site, social media, and influencers. Lead in creating Homzmart's employee-generated content (EGC) to effectively communicate campaign requirements in an audience-friendly way.

Performance Marketing Specialist

• Job Details:Planned and executed CRM (SMS, push notifications, and email marketing) campaigns. Developed and launched marketing initiatives for the KSA region, aligning with stakeholders. Managed onsite and offline marketing activities, ensuring campaigns effectively targeted key demographics. Oversaw affiliate collaborations with vendors and external partners.

Senior Content Specialist

• Job Details:Defined photo editing guidelines and managed image quality for Homzmart’s catalog. Supervised junior editors and implemented workflow optimizations.