General description

This program is designed to help you gain in-depth knowledge of product management through tailored learning paths, practical assignments, and mentorship guidance. The course is a 100% online self-paced learning experience using Knowledge Officer's platform.

Our target is not to provide you with a theoretical body of knowledge but to build up your real-world product management skills. This is how we do it:

• Key-learnings-based content to help you learn on the go in less than 4 hrs a week.
• Online sessions conducted bi-weekly by product management experts from the world’s top companies.
• Individual and group-based hands-on projects, reviewed by product management experts for one-on-one personalized feedback.
• Check-ins with mentors for tailored product management career advice on a bi-weekly basis.
• Mock interviews bi-monthly with product managers from the world’s top companies to help you evaluate your skills and job readiness.
• Job Guarantee to help you land a product management job within six months of graduation or you get your money back.
• Lifetime access to our career accelerator pro product management alumni communication channel. 

Content/Syllabus

Product Management Fundamentals

• Understanding The Product Manager Role
• Product Metrics & KPIs
• Product Strategy & Vision
• Product Roadmap
• Product Development Lifecycle

Product Discovery

• Customer Development
• Design Thinking
• Jobs-To-Be-Done
• Product Design
• User Experience (UX)
• User Testing and Interviews
• A/B Testing

Product Marketing

• Market Research
• Competitive Analysis
• Marketing Research
• Go-to-Market Strategies
• Achieving Product-Market-Fit

Business Fundamentals

• Understanding Business Models
• Business Strategy
• Pricing Strategy and Models

Product Delivery

• Agile Process & Concepts
• Scrum
• Kanban

Requirements & Prerequisites

A minimum of 2 years of professional experience in product management or a related field.