General Description
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This two-day course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.

Content/ Syllabus
Session One: Course Overview.. 1

Session Two: Getting Started. 3

What is Social Media?. 3

Pre-Assignment Review.. 4

Session Three: Understanding the Marketing Mix. 6

The Five P’s and Social Media. 6

Exercise Your Muscle. 9

Session Four: Developing a Social Media Plan. 11

Things to Think About 11

Utilization Guidelines 13

Expanding Your Digital Presence. 14

What’s the Value?. 19

Session Five: Building Your Social Media Team.. 20

Building the Team.. 20

The Community. 22

Session Six: Using Social Media to Build Internal Communities. 23

Does it Mean Everyone is Online All the Time?. 23

Make it Work. 25

Session Seven: Analyzing Your Impact with Metrics. 26

Useful Metrics. 26

Understanding Metrics. 27

Timing is Everything. 28

Session Eight: Keeping on Top of the Trends. 30

Session Nine: Damage Control 32

That’s Not Good! 32

Get Smart 34

Session Ten: Using Facebook. 36

Getting Started. 36

Building Your Community. 38

Taking it Further 39

Session Eleven: Using LinkedIn. 41

LinkedIn Essentials. 41

Setting Up Your Account 42

Getting Connected. 43

Session Twelve: Using Twitter 45

Tweeting. 45

Making it Memorable. 47

Using Lists. 48

Session Thirteen: Building a Blog. 49

Should I Be Blogging?. 49

Blog Rules. 50

Help People Find You. 51

What Will I Write About?. 52

Planning Your Blog. 53

Vlogs and YouTube. 54

Session Fourteen: Using Specialty Sites. 55

Session Fifteen: Using Social Media Management Tools. 57

Session Sixteen: Launching Your Plan. 59

Pulling Everything Together 59

Preparing for Delivery or Upgrade. 60

Personal Action Plan. 61

Requirements & Prerequisites
No prerequisites required to take this course.

About the Instructor

Ahmed El Bahrawy CSMP® Accredited Trainer|Partner with a long track record of exceeding set targets, Extensive Marketing Strategies research supported by 10+ yrs in sales field & digital experience.

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