Job Details
Skills And Tools:
Job Description
Develop and execute the Group E-Commerce strategy to drive online sales, revenue growth, and profitability.
Manage and oversee the performance of e-commerce websites, marketplaces, and digital sales channels across the Group.
Set and achieve monthly, quarterly, and annual online sales targets.
Monitor e-commerce performance and provide regular reports on sales, conversion, traffic, AOV, ROAS, margins, and other key KPIs.
Identify performance gaps and implement action plans to improve online sales and conversion rates.
Manage online merchandising, including product assortment, pricing, promotions, product content, and product visibility.
Plan and coordinate online campaigns, promotions, flash sales, product launches, and seasonal activities with Marketing and Brand teams.
Work closely with Marketing and Digital teams to optimize customer acquisition and digital campaign performance.
Manage relationships with marketplaces, online platforms, payment providers, and other e-commerce partners.
Ensure product availability and coordinate with Inventory, Procurement, Warehousing, and Logistics teams to minimize stock-outs and fulfillment issues.
Monitor the complete online customer journey, from website visit and purchase through delivery, returns, refunds, and after-sales service.
Analyze customer behavior and e-commerce data to identify growth opportunities and areas for improvement.
Work closely with IT to ensure website functionality, system performance, payment processes, and timely resolution of technical issues.
Ensure online pricing, promotions, discounts, and product information are accurate and properly implemented.
Lead and develop the E-Commerce team, setting clear objectives, KPIs, and performance expectations.
Identify new digital sales channels, marketplaces, technologies, and commercial opportunities to expand the Group's online presence.
Ensure e-commerce activities are aligned with Group policies, brand guidelines, commercial objectives, and applicable regulations.
Present regular business reviews and action plans to senior management, highlighting achievements, gaps, opportunities, and required actions.
Job Requirements
Bachelor’s degree in Business Administration, Marketing, E-Commerce, Digital Marketing, or a related field.
7–10 years of proven experience in E-Commerce, with at least 3–5 years in a managerial or supervisory role.
Proven experience managing e-commerce operations, online sales, and digital channels across multiple brands or markets.
Strong track record of achieving online sales targets and driving revenue growth.
Hands-on experience with e-commerce platforms, marketplaces, website management, and online merchandising.
Strong understanding of digital marketing, SEO/SEM, paid media, conversion optimization, and customer acquisition.
Strong knowledge of e-commerce KPIs including Conversion Rate, AOV, ROAS, CAC, traffic, revenue, margin, and customer retention.
Excellent analytical and reporting skills, with strong proficiency in Microsoft Excel and e-commerce analytics tools.
Experience working closely with Marketing, Sales, Finance, IT, Logistics, Customer Experience, and Inventory teams.
Strong understanding of pricing, promotions, product assortment, inventory availability, and online customer experience.
Excellent leadership, communication, negotiation, and problem-solving skills.
Ability to manage multiple markets, channels, and priorities in a fast-paced, results-driven environment.
Fluent English is required.
Experience in multi-country / Group-level e-commerce operations is required.
