Marketing Manager – Growth & Performance Marketing

Role

The Marketing Manager is responsible for developing, executing, and optimizing marketing strategies across the Canadian Education Council's educational programs in Egypt, Saudi Arabia, and international markets.

The position is accountable for brand growth, market visibility, qualified inbound lead generation, conversion optimization, and customer acquisition performance.

We seek a hands-on marketing leader who combines strategic thinking, creative direction, team leadership, and data-driven execution.

The ideal candidate understands how to turn marketing campaigns, content, and digital traffic into qualified leads and paying customers. The role covers Study Abroad and University Admissions, English Language Training, Canadian Language Tests (CLT), and other educational and professional training initiatives.

Responsibilities

Marketing Strategy & Planning

• Develop and execute marketing strategies for each program, audience, and geographical market.

• Create monthly and quarterly marketing plans with defined budgets, objectives, and performance targets.

• Research competitors, market trends, customer behavior, and growth opportunities.

• Develop compelling marketing messages, program positioning, promotional offers, and campaign concepts.

• Identify opportunities for influencer marketing, partnerships, new acquisition channels, and innovative campaigns.

Team Leadership & Creative Direction

• Lead social media, community management, design, video production, content creation, and paid media teams.

• Assign responsibilities, establish deadlines, evaluate performance, and ensure timely execution.

• Direct creative concepts, advertising materials, video campaigns, and social media content.

• Develop engaging, shareable, and high-impact content strategies to increase organic reach and viral potential.

• Maintain brand consistency and high creative standards across all marketing channels.

• Actively contribute creative ideas and oversee campaign execution from concept to launch.

Digital Marketing & Lead Generation

• Oversee advertising strategies across Meta, Google, TikTok, and other relevant platforms.

• Generate qualified inbound leads while optimizing marketing budgets and acquisition costs.

• Build and improve marketing funnels, landing pages, lead forms, and conversion journeys.

• Analyze website traffic, visitor behavior, conversion rates, and funnel abandonment.

• Identify improvements to website content, headlines, copywriting, calls to action, and user experience.

• Conduct A/B testing of creatives, messaging, audiences, offers, and landing pages.

• Implement retargeting and lead-nurturing strategies to improve conversions.

Performance Management & Optimization

• Monitor marketing performance and optimize campaigns based on measurable results.

• Track cost per lead, qualified leads, customer acquisition costs, conversion rates, ROAS, and marketing ROI.

• Analyze performance throughout the customer journey, from initial engagement to enrollment.

• Identify underperforming campaigns, creatives, and funnels and implement corrective actions.

• Allocate advertising budgets according to campaign performance and business priorities.

• Collaborate with sales and admissions teams to improve lead quality and conversion rates.

• Prepare weekly and monthly reports with actionable insights and recommendations.

Brand Development & Market Expansion

• Develop initiatives to increase brand recognition, credibility, and audience engagement.

• Support the launch and expansion of educational programs across Egypt, Saudi Arabia, and other markets.

• Plan marketing campaigns for educational events, university partnerships, and student recruitment periods.

• Identify opportunities for PR, influencers, community engagement, and strategic collaborations.

Results

The Marketing Manager is expected to deliver measurable improvements in:

• Qualified Lead Generation: Consistent growth in qualified inbound leads across all assigned programs.

• Customer Acquisition: Achievement of agreed acquisition targets within approved budgets.

• Conversion Optimization: Higher website and landing-page conversions, with reduced funnel abandonment.

• Campaign Performance: Continuous testing, optimization, and scaling of successful campaigns.

• Brand Growth: Increased visibility, organic reach, relevant audience growth, and engagement.

• Creative Performance: Consistent delivery of effective, engaging, and high-converting marketing content.

• Team Productivity: Timely delivery of marketing projects and achievement of departmental objectives.

• Sales Alignment: Improved lead quality, enrollment conversion, and coordination with sales teams.

• Marketing Accountability: Accurate reporting, clear performance insights, and measurable return on investment.

Key Performance Indicators (KPIs)

• Qualified inbound leads generated.

• Cost per lead (CPL) and cost per qualified lead.

• Customer acquisition cost (CAC).

• Website and landing-page conversion rates.

• Funnel abandonment and drop-off rates.

• Lead-to-enrollment conversion rates.

• Return on advertising spend (ROAS) and marketing ROI.

• Organic reach, engagement, and audience growth.

• Marketing-generated enrollments and attributed revenue.

Preferred Professional Profile

The ideal candidate demonstrates:

• Commercial Ownership: Focuses on qualified leads, customer acquisition, conversions, and revenue contribution.

• Creative Leadership: Develops innovative campaigns, engaging content, and differentiated marketing concepts.

• Analytical Thinking: Identifies why campaigns or funnels underperform and implements practical solutions.

• Hands-On Execution: Directs specialists while actively reviewing campaign results and creative output.

• Leadership & Accountability: Establishes expectations, monitors results, and takes ownership of team performance.

• Growth Mindset: Continuously tests new ideas and scales successful marketing initiatives.

Compensation & Benefits

• Competitive salary based on experience.

• Performance-based incentives.

• Leadership responsibility across multiple educational programs and international markets.

• Opportunity to build and scale a growing marketing department.

• Professional development and career advancement opportunities.

Application Requirements

Candidates should submit:

• Updated CV highlighting marketing and management experience.

• Portfolio or examples of successful marketing campaigns.

• Measurable campaign achievements, including advertising budgets, leads generated, conversion rates, or acquisition results.

• Overview of previous team leadership responsibilities.

Preference will be given to candidates who demonstrate measurable commercial results, creative leadership, and successful marketing execution.