Skills And Tools:
- Research on the field-related topics
- Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides
- Utilize various digital publishing platforms to create structured drafts
- Target content to specific audiences and focus on trending topics
- Incorporate blog and social media posts in both websites and social media platforms like Facebook
- Manage the content of the company's website and mobile apps and all company social media accounts on Facebook, YouTube, etc., in English and Arabic language with editorial and photographic content
- Manage various social media accounts, Plan and monitor the ongoing paid marketing campaigns on social media platforms
- Generate, edit, publish and share content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Day-to-day development of editorial content on social media platforms, including posts and discussion.
- Maintain a monthly social media calendar
- Using social media monitoring tools to monitor conversations and report on metrics
- Manage the moderators to manage social channels (outside normal business hours for crisis management, customer care, and potential escalations.
- Collaborate with the digital media team in brainstorming, delivering new ideas, new trends and concepts on social media channels.
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- University degree preferred in PR or Media.
- Perfect English & Arabic writing skills.
- Impeccable spelling and grammar
- High comprehension of software like Microsoft Office and Google Docs
- A creative thinker and generate ideas outside the box
- Good presentation skills
- Creative and up to date on social media platforms
- Experience with doing audience and buyer persona research
- Familiarity with keyword placement and other SEO best practices
- Knowledge of online marketing and a good understanding of major marketing channels
- Agency experience is a plus.
- Good understanding of social media KPIs
- Efficiently manage time and work on multiple projects simultaneously.
- An understanding of formatting articles on the web
- Strong research skills
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Experience with online marketing and lead generation is preferred.
- Preferable areas: Hadayk El Ahram, Faisal, El Haram, October, El Sheikh Zayed