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Senior media buyer (Real Estate)

AFFSQUARE
Sheraton, Cairo

Senior media buyer (Real Estate)

Sheraton, CairoPosted 20 days ago
15Applicants for1 open position
  • 11Viewed
  • 0In Consideration
  • 11Not Selected

Job Details

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Job Description

We are looking for an expert Senior Media Buyer with specialized experience in real estate

The ideal candidate will have demonstrated a history of success in 2024 campaigns—using data-driven strategies and a deep understanding of the real estate market to achieve significant business outcomes.

 Your expertise in media planning, buying, and optimization will be key to driving high-quality lead generation, brand awareness, and sales conversions. 

This is a senior role requiring both a strategic vision and hands-on experience in executing high-impact campaigns across multiple digital channels.

 

Key Responsibilities:

Strategic Media Planning & Campaign Development:

  • Lead the strategic planning and execution of digital media campaigns specifically tailored for the real estate market, driving measurable business results.
  • Develop comprehensive media strategies based on target audience insights, industry trends, and competitive landscape, ensuring alignment with the company’s growth goals and priorities.
  • Utilize your deep understanding of real estate marketing to advise on optimal channel selection, messaging, and creative assets to maximize lead generation and engagement.

Digital Media Buying & Budget Management:

  • Oversee end-to-end digital media buying, managing significant advertising budgets across channels such as Google Ads, Facebook/Instagram, LinkedIn, Programmatic, YouTube, and more.
  • Actively monitor and optimize campaigns to meet lead generation and sales targets, adjusting strategy and spending as needed to achieve key performance indicators (KPIs).

Real-Time Campaign Optimization & Performance Analysis:

  • Leverage advanced analytics and A/B testing to continually optimize campaign performance, ensuring maximum ROI.
  • Provide detailed, actionable reporting and insights on campaign effectiveness, identifying areas of improvement and opportunities for growth.
  • Work with internal teams to adjust targeting, creative, and landing pages based on performance data and conversion goals.

Lead Generation & Sales Funnel Optimization:

  • Ensure that digital marketing efforts align with the sales funnel, driving qualified leads and supporting the sales team in converting those leads into closed deals.
  • Utilize advanced remarketing strategies, lead nurturing techniques, and landing page optimization to improve conversion rates, especially for high-value real estate listings.
  • Ensure that campaigns align with CRM and sales systems, optimizing lead capture, nurturing, and follow-up processes.

Collaboration & Leadership:

  • Work closely with cross-functional teams, including creative, content, and SEO, to align messaging and campaigns with overarching business objectives.
  • Mentor and support junior media buyers, providing strategic guidance, sharing best practices, and fostering a collaborative environment.
  • Lead weekly and monthly campaign reviews, presenting key metrics and recommendations to senior leadership.

Stay Ahead of Industry Trends:

  • Remain at the forefront of digital marketing innovations, real estate trends, and emerging media platforms to ensure the company’s campaigns remain competitive and effective.
  • Regularly assess new opportunities in digital marketing, including AI-powered advertising, voice search, and other emerging tech, and incorporate them into strategies where relevant.

Job Requirements

Proven Experience in Real Estate Marketing:

  • At least 5-7 years of experience in digital media buying, with a strong focus on the real estate industry in 2024.
  • A portfolio of successful, results-driven campaigns for real estate clients or properties that showcase a proven ability to generate high-quality leads, drive traffic, and increase sales.

Expert in Digital Media Strategy & Buying:

  • Proven track record in planning and executing digital media campaigns across platforms like Google Ads, Facebook/Instagram, LinkedIn, Programmatic, YouTube, and other relevant networks.
  • Expertise in data analysis and optimization techniques, with an ability to generate insights from analytics platforms such as Google Analytics, Mixpanle, Google Ads, Facebook Ads Manager, and others.
  • Strong understanding of lead generation, SEO, conversion tracking, and integrating paid campaigns with broader marketing strategies.

Results-Oriented:

  • A results-driven mindset with a proven ability to optimize campaigns for ROI, delivering high-quality leads and achieving sales conversions.
  • Ability to adjust strategies and campaigns in real-time based on data insights and campaign performance.

Leadership and Team Collaboration:

  • Exceptional communication skills, with the ability to present complex data and strategies clearly to senior leadership and other stakeholders.
  • Strong leadership and mentoring skills, with the ability to guide and develop junior media buying professionals.

Strategic Thinking:

  • Expertise in building long-term media strategies that are both scalable and adaptable to changes in the market, customer behavior, and competitive landscape.
  • Strong problem-solving skills and the ability to think outside the box to develop creative and effective solutions.

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