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Job Description
- Execute digital advertising campaigns across platforms such as Google, Meta, TikTok, Tweeter and Snapchat.
- Help identify target audiences and plan media campaigns.
- Optimize plans and budgets according to the best media mix.
- Prepare schedules and adjust when needed.
- Optimizing Ads using keyword searching tools and SEO guidelines.
- Ensure ads are creative and displayed appropriately.
- Monitor costs and return on investment (ROI).
- Testing new targeting strategies, ad formats, and audience segmentation to improve campaign performance and efficiency.
- Market research about segments and competitors.
- Conversion Rate Optimization for landing pages and whole Identify the trends and opportunities for increasing performance impact.
- Provide regular performance reports and insights and highlighting the campaign's effectiveness and recommending adjustments for improved results.
- Communicate with the marketing team to reach the best performance, pain points, and opportunities.
Job Requirements
- Experience: 1 to 3 years
- Proven experience as a Media Buyer, preferably in GCC area.
- Proficiency in utilizing media buying and analytics tools.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Knowledge of Gulf market trends and consumer behavior.
