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Job Description
- Lead the day to day brand operations to ensure flawless business flow
- Monitor brand market share and ensure, that corrective actions are taken whenever needed.
- Contribute to volume forecasting to ensure market share gain and business target achievement
- Ensure flawless execution of brand activities including consumer promotions and leads brand activations
- Continuously monitor brand’s P&L to spot any deviation from business targets and proposes corrective actions.
- Monitors, tracks and analyses market performance and consumer metrics and reports the same to senior leadership
- Responsible for managing creative agencies starting from briefing to delivery of activation campaigns
- Ensures that the brand heart and brand positioning are in the heart of all brand activities
- Collaborates with the sales team to ensure excellence of brand visibility and consumer promotions
- Work with the media agency to ensure, that adequate media plans are in place, achieving media KPI’s while drawing efficiencies
- Tracks the A&P spending to ensure adherence to committed spending targets
- Communicates with the area team to ensure that market & consumer research needs are met and that all brand activities are inline with area and Company strategy
Job Requirements
- Bachelor degree of Business Administration with Marketing focus or equivalent
- 3+ years of proven B2C marketing experience, preferably within an FMCG environment
- Ability to work across teams to achieve business and organizational objectives
- Strong analytical skills and business acumen
- Ability to work effectively and influence stakeholders to drive business agenda effectively
