Sales Manager

Oversee the promotion and sales of assigned products in alignment with corporate strategy and guidelines and manage related operational and financial activities. Develop and maintain profitable and sustainable business relationships with suppliers and key accounts in order to ensure customer satisfaction and constant growth in sales revenues. 

Sales Management

• Gather needed data in terms of previous forecasts, sales figures, stock levels, etc. in order to generate the new forecast and to be shared with the sales team
• Set the monthly sales targets for the sales team based on the agreed forecast to be shared with the concerned manager for input and dispatched to each member of the sales team
• Follow up with concerned parties on the team daily targets and review the target status with the sales team on quarterly basis
• Manage and control the returns from the market related to near expiry items within the set and agreed procedures in order to minimize their effect on the Profit & Losses statement
• Implement the set and agreed Standard Operating Procedures (SOPs) related to the sales team and provide needed input and training when needed to ensure compliance
• Review frequently the sales priorities, planning and presentation of the sales force ensuring that they are continuously aware of all stock, pricing and promotional activities
• Monitor on continuous basis the stock levels based on the reports received from the admin team to be able to propose needed action plan regarding near to expiry and expired items in coordination with Senior Management and the supplier

Market Intelligence

• Identify key competitive activity within the territory by gathering clients’ feedback, monitoring competition activations, etc. in order to develop necessary business and tactical plans in coordination with Senior Management
• Maintain a current and accurate knowledge of competitor products, be able to highlight their disadvantages and promote relevant benefits

Team Management

• Perform various responsibilities related to team management including hiring, setting objectives, reviewing performance, coaching, taking disciplinary actions, resolving grievances and conflicts, etc.
• Perform random checks on the universe and routing plan of the sales team and ensure that it falls within the set and agreed sales plan
• Ensure that the sales team is properly trained on product knowledge and the technical requirements needed to perform their jobs efficiently
• Perform on regular basis double market visits with the sales team in order to assess the sales team, monitor their selling skills as well as provide guidance and coaching on continuous basis
• Meet on monthly basis with the sales team in order to inform them on their target achievement, consolidate findings and feedback received from the market, share new price list of any and adjust accordingly the business plan if needed