E-Commerce Manager – Dabur Egypt

1. E-Commerce Strategy & Growth

• Develop and implement Dabur Egypt’s annual and monthly e-commerce strategy in line with overall business and brand objectives.

• Define e-commerce growth opportunities across marketplaces, quick commerce, pure players, and other relevant online channels.

• Develop channel-specific plans for Dabur’s key categories and brands.

• Identify emerging consumer and e-commerce trends and translate them into commercial opportunities.

• Set channel targets, action plans, and KPIs to deliver sustainable growth.

2. E-Commerce Sales & Commercial Performance

• Own e-commerce sales targets and deliver revenue, volume, and profitability objectives.

• Monitor daily, weekly, and monthly performance versus targets.

• Analyze sales trends, conversion, traffic, average order value, assortment, and promotional effectiveness.

• Identify performance gaps and develop corrective action plans.

• Optimize the online product portfolio to maximize sales and profitability.

3. Marketplace & Partner Management

• Manage relationships with key e-commerce and quick-commerce partners.

• Lead commercial discussions related to visibility, promotions, assortment, pricing, and online activation.

• Ensure strong execution of Dabur products across partner platforms.

• Monitor competitor activity, pricing, promotions, product visibility, and rankings.

• Develop joint business plans with strategic e-commerce partners.

4. Digital Shelf & Content Excellence

• Ensure Dabur products have strong and consistent online visibility.

• Own the quality and accuracy of:

  • Product titles and descriptions

  • Product images and content

  • Pricing

  • Promotions

  • Product availability

  • Search visibility

  • Ratings and reviews

• Continuously improve the digital shelf to increase conversion and shopper engagement.

• Ensure new product launches are effectively activated across e-commerce channels.

5. E-Commerce Marketing & Brand Activation

• Partner with Brand Marketing to translate brand strategies into effective e-commerce activations.

• Develop online promotional calendars aligned with key consumer occasions and commercial priorities.

• Plan and execute campaigns around key events such as Ramadan, Eid, White Friday, back-to-school, and other relevant shopping occasions.

• Optimize digital media and promotional investment to maximize traffic, conversion, and ROI.

• Ensure consistency between Dabur’s offline and online brand communication.

6. Supply & Availability

• Work closely with Supply Chain and Sales teams to maintain optimum stock availability across online channels.

• Monitor out-of-stock levels, fulfillment, order cancellations, and delivery performance.

• Forecast e-commerce demand and communicate requirements to relevant stakeholders.

• Ensure successful execution of new product launches and promotional activities from a supply perspective.

7. Data, Analytics & Insights

• Develop regular e-commerce performance dashboards and reports.

• Track key KPIs including:

  • Sales & growth

  • Market/share performance where available

  • Traffic

  • Conversion rate

  • Average order value

  • Return on investment

  • Product availability

  • Search ranking

  • Promotional effectiveness

• Use data and shopper insights to identify growth opportunities.

• Provide actionable recommendations to Brand, Sales, and Business teams.

8. Cross-Functional Leadership

• Act as the key e-commerce point of contact across Marketing, Sales, Trade Marketing, Supply Chain, Finance, and Customer Service.

• Ensure alignment between e-commerce plans and overall Dabur business priorities.

• Lead cross-functional projects related to online growth and digital transformation.

• Coordinate with agencies, technology partners, marketplaces, and other external stakeholders.

9. Consumer & Shopper Experience

• Ensure a seamless online shopper journey across Dabur’s e-commerce channels.

• Monitor consumer reviews, ratings, questions, and feedback.

• Identify opportunities to improve online customer experience and brand perception.

• Use shopper insights to improve assortment, content, promotions, and overall e-commerce execution.