Social Media Marketing Specialist

Role Summary:

As a Social Media Marketing Specialist, you'll be at the heart of our digital marketing efforts. You'll be responsible for creating and executing strategies that engage with our audience across various social media platforms. You'll play a key role in enhancing our brand presence, driving engagement, and contributing to our overall marketing goals.

Key Responsibilities:

• Develop, implement, and manage our social media strategy to align with business goals.
• Manage and maintain our social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and other relevant platforms.
• Create engaging, creative, innovative content for regularly scheduled posts, enlighten audiences, and promote brand-focused messages to grow and engage our followers.
• Monitor, listen, and respond to users in a "Social" way while cultivating leads and sales.
• Analyse key metrics and tweak strategy as needed.
• Collaborate with other departments to manage reputation, identify key players, and coordinate actions.
• Manage social media advertising campaigns, including budgeting, targeting, creative development, and performance tracking.
• Monitor competitors' social media activities and industry trends to identify opportunities for growth and differentiation.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Stay up-to-date with the latest social media trends, tools, and best practices and incorporate them into our strategy as appropriate.