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Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build, and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimizes user funnels.
- Collaborate with agencies and other vendor partners.
- Manage the content that the business posts to social media.
- Develop strategies that drive customers to the website.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Job Requirements
- Excellent communication skills
- Team player
- Females only
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with relevant software applications
- Strong project management skills
- Experience with creating a marketing campaign, marketing strategy, and marketing plan.
- Experience with creating a marketing campaign, marketing strategy, and marketing plan.
- Understanding of public relations.
- Analytical skills to forecast and identify trends and challenges
- Excellent communication and presentation skills
- Experience in all aspects of developing and managing marketing strategies
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Understanding of sales performance metrics
- Attention to detail
- Proven working experience in digital marketing
- Analytical Skills
- Ability to work under pressure
- Critical thinker and problem-solving skills
- Analytical and multitasking skills