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Job Description
- Managing the relationship with the advertising agencies.
- Assist in creating , implementation and developing annual marketing plan.
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
- Develop draft advertising text and layouts as part of campaign materials.
- Collaborating with cross-functional teams also with PR agencies, creative agencies, Media planning & buying agencies, digital agencies, and production suppliers to produce effective Marketing Campaigns.
- Handling all Media suppliers, including TV, Print, Outdoor and Digital, also Media booking agencies according to the Media Plans.
- Responsible for all communication tools with clients (ex: leaflets, posters, flyers, newsletters, brochures, rollups, multimedia CDs,…) in terms of layout design, data and visuals.
- Develop media releases, key messages, media FAQs, and presentations where required.
- Monitoring market activities (competitors).
- Participate in drafting Marketing plans & media plans, etc.
- Draft and execute specific marketing programs according to above plan.
- Understand marketing and commercial sectors objectives and constraints and translate these into relevant action sheets & marketing briefs.
- Prepare reports, specifications and creative briefs.
Job Requirements
- Bachelor's degree in business or related field.
- At least 5 years of experience in the same position.
- PR Agencies/ATL Marketing background is a must.
- High proficiency in English.
- Excellent knowledge of MS Office.
