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Social Media Specialist

Kepro Technology Pvt. Lt... - 
Cairo, Egypt
Kepro Technology Pvt. Ltd logo

Social Media Specialist

Cairo, Egyptposted 21 days ago

Job Details

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Job Description

  • Social Media Management: Manage and grow the company’s social media accounts across Facebook, Instagram, TikTok and YouTube.

  • Content Strategy & Creation: Develop content plans and calendars, write engaging Arabic captions, and create content tailored to different audiences and platforms.

  • Video Production & Editing: Conceptualize, shoot, and edit professional short-form videos, Reels, and Shorts using tools such as CapCut, Adobe Premiere Pro, and AI-powered content creation tools.

  • Photography & Visual Design: Produce and edit product, corporate, lifestyle, and event photography using Adobe Photoshop and Lightroom.

  • Paid Advertising: Set up, launch, manage, and optimize Meta advertising campaigns, test different audiences and creatives, and improve campaign performance and ROI.

  • Lead Generation & Conversion: Generate qualified leads through organic content, paid advertising, and online communities, focusing on measurable business results.

  • Analytics & Optimization: Monitor engagement, reach, leads, cost per lead, and conversion rates; analyze performance data and prepare regular reports.

  • Audience & Market Research: Monitor platform trends, algorithm updates, advertising policies, competitor activities, and audience feedback to improve content and campaign effectiveness.

Job Requirements

Job Requirements

  • Strong English and Arabic communication skills.

  • Hands-on experience in Social Media Marketing and Content Creation.

  • Experience using AI tools for content creation, video production, scripts, visuals or voiceovers.

  • Video editing skills using CapCut, Adobe Premiere Pro or similar software.

  • Experience creating Reels, TikTok and other short-form video content.

  • Good understanding of Meta Ads / Facebook & Instagram advertising.

  • Understanding of lead generation and performance marketing.

  • Ability to create and test different marketing creatives.

  • Creative mindset with strong attention to detail.

  • Ability to work independently and meet performance targets.

  • Previous experience generating leads through social media .

Portfolio or examples of previous social media/video work are required.

  • Strong copywriting, creativity, and storytelling skills.

  • Good understanding of social media platforms, trends, and analytics tools.

  • Strong organizational skills and ability to meet deadlines.

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