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IT & Marketing Automation Specia...

The Rocket Marketing
Cairo, Egypt

IT & Marketing Automation Specialist

Cairo, EgyptPosted 1 month ago
18Applicants for1 open position
  • 18Viewed
  • 0In Consideration
  • 18Not Selected

Job Details

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Job Description

ABOUT THE ROCKET MARKETING:

We are a 100% remote Facebook (META) Business Partner (https://www.facebook.com/business/partner-directory/details?id=2432607553472221) that serves the Arabic market. The founder (Hicham Zaraket) is currently based in Berlin and previously worked at Facebook for 7 years before starting The Rocket Marketing in 2018.

We are a boutique performance marketing agency and work very closely with our clients (our partners) and have a small and lean remote team working from across the MENA (Egypt, Lebanon, Jordan and Morocco). We are not your typical digital agency and everything is done remotely. We help clients scale significantly and grow with them.

Our goal is to disrupt the industry and help grow businesses across the MENA through the effective use of digital marketing (and have fun doing it!). This is why we launched “Sponsored Course” where we are helping over 1,500 businesses in the MENA grow and scale through online ads.

We focus on eCommerce, lead generation and digital products (online courses, webinars etc).


Job Description:

We are looking for a tech-guru to manage all of our IT-related infrastructure and marketing automations at our agency. You will look after all the tools and platforms we use and manage all the marketing automation workflows for us and our clients. We work with ecommerce and digital products industries and will rely on your help to enhance our growth through the proper use of the existing tech-stack but also investment in any potential tools. Experience with an agency or digital products (online courses, webinars) strongly preferred.

Responsibilities:

  • Manage our current IT infrastructure which includes Zapier, TypeForm, MailChimp, WebinarJam, Clickfunnels, Kajabi and Wordpress among others
  • Manage our domains and websites and funnels through Clickfunnels and Wordpress 
  • Work with media buyers to make sure our campaigns are well tracked through the right pixels and data set-up (GTM, UTMs, Domain verification etc.)
  • Developing the marketing automation engine to enable integrated campaigns across email, social media, and other channels
  • Oversee the creation and optimization of email, landing page, and marketing activity program in ActiveCampaign/MailChimp, WebinarJam, Clickfunnels, Kajabi and Wordpress
  • Work with team to create and lead trigger-based email campaigns throughout the customer lifecycle to improve sales, increase sales leads, increase membership, and maintain current members.
  • Work with the Sales and Service Departments to develop and implement sales and retention campaigns, including creation and tracking of Leads 
  • Maintain and Manage our CRM systems through Hubspot and work with business development and project manager to ensure we’re using our tools effectively
  • Ensuring all systems run smoothly and efficiently
  • providing technical support to the company staff whenever needed.

Job Requirements

Requirements: 

  • 3-6 Proven years of relevant experience 
  • Strong figure-it-out mentality
  • IT Full Stack Experience with an online company (agency or online business)
  • Email and marketing automation software (ActiveCampaign/Mailchimp, HubSpot, Clickfunnels)
  • Google Analytics, Pixels and CAPI 
  • Google Data Studio (preferred)
  • SEO technical experience (preferred)
  • Must be highly organized and self-motivated with a sense of urgency.

 

Nice to Have Tech Experience or certification:

  • Google Suite
  • Google Ads
  • WordPress
  • Opt-in Monster
  • Hootsuite or similar social media management tool
  • Zapier
  • Webinar platforms and tools (WebinarJam, Eventable, GoToWebinar)
  • Strong independent project management skills.
  • Capable of handling multiple tasks with competing priorities under minimal supervision.
  • Problem-solving and critical thinking skills
  • Attention to detail
  • Ability to prioritize and manage time 
  • Excellent troubleshooting abilities
  • Effective communication skills, both verbal and written
  • Keen interest in technological development and advancements
  • Ability to suggest process improvements

Benefits: 

  • You’ll have an amazing opportunity for career growth.
  • Working closely with an Ex-FB employee who has a strong network across all the big digital companies
  • Direct access to Facebook since the agency is a Facebook Marketing Partner
  • Working with an international team and clients who are all partners and have a close relationship
  • Opportunity to be a part of an agency that is unique in the Arab world and to be an instrumental part of our growth strategy 
  • Flexibility/home-office
  • Affinity for Digital Marketing: Our Customer Service Specialist will be a technologically savvy Mac user and will not be intimidated by learning new technology. Proficiency in the following marketing and tech platforms is ideal: Facebook, Instagram, YouTube, LinkedIn, Freshdesk, AgoraPulse, Facebook Groups, Active Campaign, SamCart, Stripe, Slack, Zoom, Google Suite, Kajabi, Loom, and Asana.
  • Problem-Solving Skills: The Social Media Customer Service Specialist will guide our community members (and team members) through multistep processes, so you must also be comfortable with processing large amounts of information, moving between digital tools, and anticipating customer needs, roadblocks, and objections before they are communicated.

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