Marketing Manager

Strategic Marketing & Planning

• Develop and execute distinct annual marketing plans for ZumraHub (B2B) and ZumraFood (B2C), aligned with company goals.
• Conduct thorough market and competitive analysis to identify growth opportunities.
• Manage the marketing budget, ensuring effective use and ROI across all channels.
• Plan and implement targeted marketing campaigns and promotional activities to boost brand awareness for both business lines.
• Establish and track key marketing KPIs; provide regular reporting on acquisition, engagement, conversion, and retention.

Brand Management

• Maintain a consistent and compelling brand identity and messaging for both ZumraHub and ZumraFood.
• Supervise design and production of all marketing content and visuals.
• Strengthen Zumra’s brand presence and market positioning.

Technology-Enabled Digital Marketing

• Lead integrated digital marketing efforts: social media, Google Ads, SEO/SEM, email marketing.
• Manage presence and engagement on platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Optimize web performance, drive traffic, and increase high-quality leads using data-driven tactics.
• Leverage marketing technology (automation tools, CRM, analytics platforms, Google Analytics, Meta Business Suite, and Zumra’s proprietary digital solutions) to maximize campaign performance and scalability.
• Track, analyze, and report on digital marketing results; continuously recommend and implement improvements.

Campaigns & Lead Generation

• Plan and execute integrated marketing campaigns (online and offline) tailored to both B2B and B2C audiences.
• Work closely with sales to generate leads and support revenue targets.
• Analyze campaign effectiveness and iterate based on data insights.
• Champion creative, low-cost growth experiments (“growth hacking”) to support rapid expansion.

Communication & PR

• Oversee internal and external communications to build company image.
• Manage PR activities, events, and strategic partnerships that create strong associations with Zumra’s brand.

Community & Partnerships

• Cultivate brand communities - especially through digital platforms and social engagement.
• Develop marketing partnerships to drive mutual growth and market reach.

Cross-Functional Collaboration

• Collaborate with technology, customer support, sales, and operations to ensure marketing initiatives support company objectives.
• Align marketing strategies and messaging to Zumra’s broader business and product roadmaps.

Customer-Centric Approach & Feedback

• Champion a feedback-driven, customer-oriented marketing culture.
• Continuously solicit and integrate customer feedback to refine messaging, offerings, and campaign execution.

Team Leadership & Culture

• Supervise and support a cross-functional marketing team (designers, content creators, digital marketers).
• Foster a culture of autonomy, creativity, mastery, and continuous improvement.
• Encourage process orientation, adaptability, and ownership of results.