Search Engine Optimization (SEO) Specialist
Dar Kasb -
Cairo, EgyptPosted 1 year ago63Applicants for1 open position
- 13Viewed
- 5In Consideration
- 0Not Selected
Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns ,
- Track, report, and analyze website analytics and PPC initiatives and campaigns ,
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. ,
- Optimize copy and landing pages for search engine marketing ,
- Perform ongoing keyword discovery, expansion and optimization ,
- Research and implement search engine optimization recommendations ,
- Research and analyze competitor advertising links ,
- Develop and implement link building strategy ,
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code ,
- Work with editorial and marketing teams to drive SEO in content creation and content programming ,
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Requirements
- Proven SEO experience ,
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. ,
- Solid understanding of performance marketing, conversion, and online customer acquisition ,
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) ,
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) ,
- Experience with A/B and multivariate experiments ,
- Working knowledge of HTML, CSS, and JavaScript development and constraints ,
- Knowledge of ranking factors and search engine algorithms ,
- Up-to-date with the latest trends and best practices in SEO and SEM ,
- BS/MS degree in a quantitative, test-driven field