Digital Marketing Executive

Job description:-

Job title:

Digital Marketing Executive

The Role:

An Exhibitions and Events company seeks a technology-oriented yet creative, Marketing Executive to develop, monitor and optimize outbound campaigns and product websites. The individual will be digitally aware, analytical and data-oriented with a history of continuous improvement and learning from past campaigns’ performance.

Job Responsibilities:

-Work with marketing manager to provide content for timely, relevant communications through designated mix of channels.

-Monitor and adjust content based on performance metrics.

-Work with designers and creative agencies to deliver visually impactful and effective content (digital, print, advertising and video) on time and within budget.

-Liaise with PR agency and media buying services to give your product maximum exposure.

-Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels.

-Setting and monitoring the marketing budget along with the distribution with the marketing and operation managers

-conducting market research and analyzing data to identify and define audience.

-Monitor and adjust campaign activity based on performance metrics. .Build, maintain and optimise websites and work with internal support teams to make advancements and maximise conversion from the sites.

-Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed with our company’s standards.

-Manage and execute the email plan, optimise for best results. .Build webpages and landing pages, monitor traffic.

-Support social media campaigns.

-Write, edit and proofread copy for promotional materials within marketing campaigns.

-Write copy for diverse marketing distributions (brochures, press releases, website material etc.)

Qualifications:

Minimum Education Level:

-Educated to degree level or equivalent.

-Fluent in English and Arabic.

Background Knowledge, Skills & Experience:

-Analytical and questioning mindset.

-Highly creative with excellent copy writing and visual marketing skills. .Fast learner and committed to personal development and growth.

-Deadline and target driven.

-Experience of using email marketing platforms.

-Experience of working with databases and data selection/management software.

-Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).

-Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.

-Database development and growth including segmentation / advanced targeting.

-Building relationships with partners and stakeholders.

-Proficient in MS Office and marketing software (e.g. CRM)

-Experience of working in a pressurised environment. .Good verbal and written communication skills.

Additional Information:

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need!