Digital Marketing Manager

Digital Marketing Manager

• ● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• ● Design, build and maintain our social media presence
• ● Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• ● Identify trends and insights, and optimize spend and performance based on the insights
• ● Brainstorm new and creative growth strategies
• ● Plan, execute, and measure experiments and conversion tests
• ● Collaborate with internal teams to create landing pages and optimize user experience
• ● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• ● Instrument conversion points and optimize user funnels
• ● Collaborate with agencies and other vendor partners
• ● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate