Chief Marketing Officer

Our client is a pioneer in online trading. They enable customers to trade on the worlds financial markets. Focused on customer-centric solutions, they aspire to be the worlds leading online trading service provider.They are looking to add to their team a driven and passionate Chief Marketing Officer. The job holder will use their extensive managerial experience, data-driven approach, and business development skills to establish the company as the leading brand in the online trading industry. He/She will devise strategies for advertising, marketing, and public relations to raise brand awareness, audience development, and business acquisition. He/She will train and inspire the team to engage in every stage of the product journey, shape how the product is represented, and grow a thriving consumer base for it.Key Responsibilities:Build and lead a multi-disciplinary team comprising top talent in online marketing, communication, design, strategic partnerships, and more.Define our global strategies for advertising, marketing, and public relations to accomplish company goals and drive business growth.Take ownership of marketing metrics that matter to the business, including those related to acquisition (CPA), conversion, retention, churn, lifetime value (CLV), and revenue.Direct organic and paid marketing campaigns to meet our goals across the board.Analyze data, generate meaningful insights, and present actionable business reviews to senior management.Liaise with the Compliance team to handle complex contract negotiations and other legal matters.Key Requirements:A university degree in marketing, business administration, or another related discipline.10+ years of marketing experience in trading firms, e-commerce, FX or crypto exchanges, or FinTech.10+ years of managerial experience. Experience in various technical areas of digital marketing (e.g. SEO, PPC, A/B testing, conversion rate optimisation, content marketing, display advertising, funnel optimisation, and affiliate marketing), plus all relevant metrics for each acquisition channel.Expertise in branding, communication, advertising, public relations, and design with strong project management skills to direct large marketing campaigns (both digital and non-digital) from start to finish. Advanced hands-on experience with Googles data and marketing tools such as Marketing Platform, Ads, and Search Console. Experience with market research tools and methods to distil key consumer insights.Prior experience overseeing digital marketing for a forex, or online trading company.Exceptional leadership skills with proven ability to manage and mentor your team. A result-driven mindset and a strategic, creative, and analytical thinking style. Excellent spoken and written English communication skills.