Business Development Executive

JOB DESCRIPTION:

• The Business Development Executive for our client (a corporate soft skills training company) plays a crucial role in identifying and pursuing opportunities for growth and revenue generation. Reporting to the Business Development Manager, this role involves a combination of sales, marketing, and relationship-building skills to promote the company's training services to potential clients.
  

• Market Research and Analysis: Stay updated on industry trends, competitors, and market dynamics. Identify potential clients and market segments that would benefit from soft skills training.
  
• Lead Generation: Develop strategies to generate leads, such as cold calling, email marketing, attending industry events, and networking. Build and maintain a pipeline of prospective clients.
  
• Sales and Client Acquisition: Reach out to potential clients, engage in sales presentations, and negotiate contracts. Effectively communicate the value proposition of the company's training services.
  
• Relationship Building: Foster strong relationships with clients and key decision-makers. Provide excellent customer service to ensure client satisfaction and repeat business.
  
• Customized Solutions: Work closely with clients to understand their specific soft skills training needs. Tailor training solutions to meet those needs effectively.
  
• Proposal Development: Prepare and present proposals, including cost estimates and timelines, to potential clients. Collaborate with the internal team to create compelling proposals.
  
• Partnerships and Alliances: Explore partnership opportunities with other organizations that can complement the company's offerings or expand its reach.
  
• Marketing and Promotion: Assist in the development of marketing materials, such as brochures, websites, and social media content. Collaborate with the marketing team to create promotional campaigns.
  
• Sales Metrics and Reporting: Track and analyze sales metrics and key performance indicators (KPIs) to assess the effectiveness of sales strategies. Provide regular reports to the management team.
  
• Client Feedback: Gather feedback from clients to continually improve training programs and services. Address any concerns or issues promptly.
  
• Training Program Knowledge: Maintain a strong understanding of the company's soft skills training programs and stay updated on industry best practices.
  
• Budget Management: Manage and adhere to budgets allocated for sales and business development activities.
  
• Sales Forecasting: Develop sales forecasts and strategies for meeting revenue targets.
  
• Legal and Contractual Knowledge: Understand contract terms and legal requirements related to client agreements.
  
• Continuous Learning: Stay updated on developments in the field of soft skills training and corporate learning to remain competitive and innovative.
  

PREFERRED QUALIFICATIONS AND CHARACTERISTICS:

• Experience with telesales closing deals for a product or service industry.
  
• A proven track record of achieving sales targets with evidence to support.
  
• Good knowledge of the human resources industry (Specifically Learning & Development).
  
• Positive mental attitude.
  
• Highly energetic and sociable with strong telephone etiquette.
  
• Excellent key account management skills.
  
• Bachelor’s degree in any discipline.
  
• Flexible and committed to delivering set targets.
  
• Bilingual skills with excellent English communication skills.
  
• Driving license with own vehicle is an advantage.
  

ADDITIONAL NOTES:

• In summary, a Business Development Executive in the corporate soft skills training industry is responsible for driving sales, building relationships, and expanding the company's client base. Success in this role requires a combination of sales skills, industry knowledge, and the ability to customize training solutions to meet client needs effectively. It's also important to be adaptable and stay informed about changing trends and technologies in the field.