EEMEA Communication & Digital Marketing Manager

Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges.Develop and execute Communication plans and strategies to increase brand awareness and drive customer engagement through various marketing channels.Enhance internal communication through digital and F2F tactics to enhance culture and build transparency amongst the organization.Ensure the marketing communication materials are disseminated internally & externally.Liaise with regional publications & portals to build awareness leveraging thought leadership and brand advocacy.Collaborate with internal stakeholders to develop and execute integrated marketing campaigns that align with overall business objectives.Develop and manage digital marketing campaigns linked to the local and regional marketing plans, including email marketing, webinars, social media advertising, paid search, and display advertising aligning them with growth priorities.Monitor and analyze marketing campaign performance, using data-driven insights to optimize campaigns and improve ROI.Lead the company’s regional social media page ensuring it is up-to-date, user-friendly, with optimized content.Produce creative campaigns with the support of external agencies Collaborate with cross-functional teams to create compelling content, such as blog posts, videos, and infographics.Monitor and manage the company's online reputation, responding to customer inquiries and feedback in a timely and professional manner.Stay up to date with industry trends and emerging digital marketing technologies, making recommendations for implementation when applicable.Track and report on key performance indicators (KPIs) to measure the success of marketing initiatives and make data-driven recommendations for improvement.Manage and support the lead management process in EEMEA with the commercial and marketing teams.At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.