B2C Marketing Manager

Our client, a leading DTC E-commerce brand, is on the hunt for a B2C Marketing Manager with a versatile skill set and a generalist approach to marketing. The ideal candidate is someone proactive, with a strong foundation in email marketing, especially adept at utilizing Klaviyo, as well as experienced in advertising across platforms such as Meta/Facebook and Google Ads. A thorough understanding of Shopify, including the ability to customize themes and apps, will be considered a major plus. The role also values a creative background, with proficiency in design tools (Adobe Suite/Photoshop or Canva) and solid copywriting abilities.Candidates must be fluent in English, available to work within the EST timezone, and familiar with productivity and communication tools like Notion and Slack. Skills in social media automation, crafting engaging landing pages, optimizing conversions through A/B testing, and enhancing visibility via SEO are also highly prized by potential candidates.Location: Fully-Remote (Work from Home), 9 AM - 5 PM ESTKey Responsibilities:Klaviyo Campaign Management: Spearheaded email marketing initiatives through Klaviyo, ensuring targeted and effective communication. Comprehensive Ad Strategy: Supervise advertising on Meta/Facebook and expand into Google Ads for broader reach. Strategic Marketing Planning: Formulate detailed briefs for creatives, aligning content creation with the brand’s strategic goals. Brief Development for Marketing: Generate precise and actionable briefs for content teams, coordinating efforts across email campaigns and digital advertising. Promotional Strategy on Shopify: Design and implement attractive offers and discounts within the Shopify ecosystem. Collaborative Calendar Management: Work in partnership with leadership to orchestrate and fulfill the marketing calendar. Content Quality Oversight: Manage the content review process, ensuring all materials meet brand standards before publication. Automation in Social Media: Leverage platforms like Hootsuite or Publer for streamlined social media scheduling and management. Insights through Market Research: Perform in-depth market analysis to grasp industry dynamics, consumer behavior, and competitive positioning. Integrated Campaign Leadership: Guide the development and execution of comprehensive marketing campaigns, monitoring efficacy and adjusting for impact. Creative Process Supervision: Direct the end-to-end process of content creation, upholding excellence in design and messaging. Landing Page and CRO Tactics: Craft and refine landing pages, utilizing CRO techniques such as A/B testing to enhance user engagement and conversions. SEO Execution: Apply SEO strategies to boost the brand’s digital footprint and connect with a wider audience. What Success Looks Like:Campaign Success & Impact: Achieve notable success in marketing campaigns, marked by heightened engagement and a boost in sales metrics. Collaborative Excellence: Foster strong collaborations with content creators, designers, and partner agencies, resulting in seamless project execution. Audience Growth & Interaction: Elevate audience engagement levels through carefully crafted offers and an enhanced social media strategy. Qualifications:Must-Have Skills:Generalized marketing experience with a focus on either Klaviyo, Meta/Facebook, Shopify, or all of them. Very good copywriting skills. Fair design skills. (Adobe Suite/Photoshop or Canva) Excellent English fluency. Nice-to-Have Skills:Experience in social media automation, landing page design, conversion rate optimization (CRO) through A/B testing, and SEO. Familiarity with project management tools Notion and Slack. Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill setsThis role is a fantastic opportunity for a B2C Marketing Manager looking to make a significant impact in a dynamic e-commerce environment. If you're passionate about developing and executing marketing strategies that resonate with audiences, we encourage you to apply.