Digital Marketing Manager

Strategy formulation 

• Works cross-functionally to develop digital strategies and programs designed to achieve specific awareness building or lead generation targets to support business viral growth
• Develop and manage digital strategies (website, Online forums, mobile apps, SEO/SEM, social media and email marketing) as a key part of integrated marketing communications plan, defining and implementing initiatives that align with and advance corporate and commercial Marketing goals and objectives, from awareness building to lead generation to customer engagement

Strategy execution   

• Evaluate and recommends digital tools and platforms (e.g. - content management systems, email software) to support digital marketing strategies execution
• Develop and support all marketing campaigns including mobile marketing, SEO, SEM, print and online advertising

Analysis and reporting 

• Analyze site traffic and campaign performance through the use of web analytics (including A/B testing) and conversion
• Analyze results against goals (ROI and KPIs) to identify successful strategies
• Evaluate customer research, market conditions, and competitors data to adjust the strategy

Management and capacity building   

• Review and evaluate emerging technologies and new trends to keep the company at the forefront of the digital marketing and to enhance our client's experience
• Manage the resources efficiently, this includes Budget, subordinates, freelancers and vendors