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Job Description
- Acting as CEO of the products with all stakeholders.
- Study company products and support any project and task-related marketing and Sales activities
- Translate technical details into benefits for the user
- Follow and monitor and analyze market trends to position products and competitors’ offerings to develop and maintain product marketing strategies (pricing, advertising, product launching) to support products continuously and recommend necessary improvements.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Follow up Continually identify and improve the product positioning and core customer segments.
- Work with various teams (design, content, acquisition, product, sales) to implement strategies
- Test marketing product features, releases, and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
- Oversee revenues, income statements and cost management for each product as well as calculate the ROI for products.
- Monitor, Oversee, Supervise and evaluate the performance of the Product Marketing team to proffer advice and recommendations for better output.
- Provide coaching and counseling to the product marketing team to aid them in achieving job expectations
- Develop and advance market segmentation for each product offering.
- Research and assess new market opportunities, demand for products, and customers’ preferences and insights.
- Propose and keep within a budget
- Monitor and report all product marketing activities product
Job Requirements
- Bachelor Degree
- From 7 to 10 years of Experience in Marketing & Sales Activities
- 5 years of Experience in product Management is preferable.
- Alexandria or Cairo residents
- Time management
- MBA Major Marketing is preferred
- Computer and Microsoft skills
- Communication Skills
- Leadership
- Creativity
- Strategic thinking
- Analytical thinking
- Data analysis
- strong quantitative skill
- product marketing tactics
