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Job Description
Job Description:
Acquisition, Engagement, Retention, building growth loops within product and customer experience.
We are looking for a creative, action-oriented, results-driven marketer who will design and execute marketing & sales campaigns.
- In this role, you will need to work on the growth hacking funnel and use nontraditional ways for maximizing customer acquisition, increase Conversion rate and reduce churn rate
- Manage all our marketing activities and build and execute growth strategies.
- Define a strong brand strategy that takes GoLodger’s brand to the next level.
- Effectively execute all marketing activities.
- Manage & oversee SEO/SEM/SOA, social media, Google Adwords and/or display advertising campaigns.
- Identify target audiences and devise digital campaigns that engage and convert.
- Segment customers and devise marketing plans customized to each segment
- Define, execute, analyze, and optimize A/B tests for product pages & marketing campaigns
- Optimize landing pages and user funnels.
- Build growth models using organic and paid growth loops.
- Manager our platform’s analytics tools.
- Collaborate with the tech team to improve UX / UI and optimize predictive and/or personalization models to identify leads and/or elevate the customer experience.
- Propose new and creative approaches to retaining, upselling, and cross-selling customers and converting leads into growth.
- Develop our retention and loyalty strategy, including building-out communication touch-points across multiple channels (email, push, SMS, etc.)
- Optimize communication on product
- Build customer referral programs with clear KPIs & measurement framework
- Analyze performance of campaigns on a daily/weekly basis and use this data to constantly evolve and improve results.
- Define growth and performance benchmarks and establish analytics and reporting for channels.
- Ensure analytics are accurately tracking marketing efforts & customer behavior
- Report and present on KPIs related to campaign performance and business impact (e.g., revenue, ROI, customer LTV, CAC, ARPU, etc.
Job Requirements
Job Requirements:
- 3+ years of marketing experience in a reputable company or startup
- Aware of marketing growth hacking.
- Deep experience in Media Buying, SEO, SOA or willingness to put extra effort to learn
- Strong knowledge of mobile apps and web analytics.
- Good knowledge of UI/UX.
- Strong knowledge of Social media and Google marketing channels.
- A self-learner with an entrepreneurial mindset, dedicated to innovation and continuous improvement for himself and the organization.
- Excellent project management and communication skills with the ability to balance rigorous attention to detail with swift execution.
- Experienced in working with data, product & engineering teams on the marketing-tech & automation front
- Excellent communication, and cross-functional skills to collaborate with all teams.
- Self-motivated with an ability to think independently and analytically, comfortable working as an individual contributor, but also able to lead and motivate others toward a goal.
- Passionate about all things digital and cutting-edge marketing technology.
- Problem solver with a resilience to deliver.
- A team-oriented person with a positive attitude and enthusiasm for learning.
