Job Details
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Job Description
- Develop and implement all advanced digital marketing campaigns e.g., Search Engine Marketing (SEM)/Search Engine Optimization (SEO), Email Marketing, Send Marketing Messages (SMS) campaigns.
- Design, build and maintain our social media presence
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Plan, execute and measure conversion tests to create Creative strategy planning, to target the right segmentation
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Institute a continuous improvement cycle for all marketing efforts and provide weekly, monthly, and yearly reporting against established KPIs.
Job Requirements
Personal
- Excellent Planning & Organizing Skills.
- Strong analytical skills and excellent numerical abilities.
- Strategic thinking and ability to translate effectively to execution planning.
- Creative thinking.
- Excellent Presentation Skills.
- Exceptional attention to detail.
- Good time management abilities.
Technical
- Working knowledge of leading and managing SEO/SEM campaigns.
- Ability to identify target audiences and devising effective campaigns.
- Working experience in optimizing landing pages and user funnels.
- Familiar with website analytics tools.
- Excellent knowledge of ad serving tools.
- Excellent knowledge of offline marketing.
- Outstanding experience in setting up and optimizing Google Adwords campaigns.
- Exceptional knowledge of content management and email marketing software.
- Excellent understanding of social media and display advertising platforms.
- Up-to-date with latest trends and marketing best practices.
