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Job Description
- Collaborate with product and engineering teams to understand technical features and advantages of our solutions.
- Develop and deliver technical marketing content including brochures, datasheets, product presentations, and digital assets tailored to target markets.
- Support marketing campaigns with accurate and persuasive technical information to effectively communicate product value.
- Conduct in-depth market and competitor analysis to identify industry trends, customer needs, and strategic opportunities.
- Visit current and potential clients to present product solutions, gather feedback, and build long-term relationships.
- Identify and generate new business leads through market research, client interactions, and participation in industry events.
- Assist in planning and executing product launches, trade shows, seminars, and promotional activities.
- Coordinate with the sales team to align marketing strategies with business objectives and ensure technical consistency in messaging.
Job Requirements
- Bachelor’s degree in Engineering.
- 1–3 years of experience in technical marketing or business development, preferably within the UPS, ATS, AVR, or Generator sectors.
- Strong understanding of engineering principles and the ability to translate technical information into accessible content for diverse audiences.
- Proven ability to conduct market research and competitor analysis.
- Excellent verbal and written communication skills in both technical and commercial contexts.
- Comfortable engaging directly with clients and conducting field visits for lead generation and relationship building.
- Proficient in digital marketing tools, CRM systems, and analytics platforms.
- Self-motivated, detail-oriented, and able to manage multiple priorities in a dynamic environment.
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