Digital Marketing Manager

Job Title: Digital Marketing Manager

Company: First logo

Location: El dokki, Egypt

Job brief

We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social

media and display advertising campaigns

• Design, build and maintain our social media presence
• Will be responsible for managing 15 to 20 client accounts.
• Responsible for leading a team of 8 to 10 individuals (Set goals and expectations for the team,

Delegate tasks and provide feedback)

• Responsible for all communications with our clients
• Measure and report performance of all digital marketing campaigns, and assess against goals

(ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touch points

• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where

appropriate