Job Details
Skills And Tools:
Job Description
About Platinum Services Oxford LTD: Platinum Services Oxford LTD, a leading education consultancy based in Oxford in the UK, specialises in student recruitment and university placements. We are expanding our operations to Egypt to provide personalised support to aspiring students who wish to study in the UK.
For clarity, the team in Egypt will be an extension of the UK head office and will be marketing ONLY to the UK market, working with a UK team and developing the office in Egypt.
This is an exciting opportunity to lead the marketing efforts of our new Egypt office and play a pivotal role in establishing the Platinum Services.
Role Overview: The Marketing Executive will oversee the strategic planning and execution of marketing activities to promote Platinum Services’ offerings in the UK from Egypt. This role includes designing campaigns, managing local partnerships, and driving student recruitment goals through innovative marketing initiatives. The ideal candidate will have a deep understanding of the Egyptian market and a passion for connecting students with educational opportunities abroad.
Key Responsibilities:
- Develop and implement a localised marketing strategy aligned with the company’s global objectives.
- Plan and execute integrated marketing campaigns across multiple channels, including social media, email, events, and partnerships.
- Monitor and analyse campaign performance to optimise strategies and achieve student recruitment targets.
- Create engaging content to showcase our services and success stories.
- Support in managing social media accounts and digital advertising campaigns targeting the UK market.
- Use SEO, SEM, and paid media to increase online visibility and drive traffic to company platforms.
- Website Management
- Generate leads through innovative digital marketing strategies.
- Collaborate with agents, influencers, and key stakeholders to drive awareness and referrals.
- Conduct market research to understand trends, competition, and customer needs in the UK.
- Provide regular performance reports and insights to the UK office.
- Adapt strategies based on research findings and data analysis.
- Recruit and manage a local marketing team as the office expands.
Qualifications and Skills:
Education: Bachelor’s degree in Marketing or a related field (Master’s degree is a plus).
- Experience: At least 3 years of experience in a marketing role. Previous experience in the education sector or international student recruitment is highly desirable.
Technical Skills:
- Proficiency in digital marketing tools (e.g., Google Ads, Meta Business Suite, CRM systems).
- Strong understanding of the Egyptian market and consumer behaviour.
- Knowledge of data analysis tools to measure campaign success.
Soft Skills:
- Excellent communication and interpersonal skills.
- Creative problem-solver with strong organisational abilities.
- Fluent in English and Arabic (both written and spoken).
What We Offer:
- Competitive salary and performance-based incentives.
- Opportunity to shape and lead marketing initiatives in a growing market.
- A collaborative and supportive work environment.
- Professional growth and development opportunities.
Job Requirements
- Creative individual
- Meta Ads Expert
- Proven experience as marketing executive or similar role
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Familiarity with social media and web analytics (e.g. WebTrends)
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness
- BSc/BA in marketing, business administration or relevant discipline