Assistant Category Brand Manager

Job Description:

As an Assistant Category Brand Manager at Seoudi Supermarket, you will play a crucial role in shaping our brand's presence and driving our marketing strategies. As a key player in our marketing team, you will lead the launch of non-food private label products and actively manage the growth of our existing product lines. This involves ensuring each launch and ongoing marketing strategy aligns with our brand's identity and market position. Your role is comprehensive, covering all aspects of the brand life cycle from conception to execution. This includes:

• Launching new products: oversee the introduction of new products, managing everything from marketing research and product development, art work development, to launch strategies and post-launch analysis.
• Growing existing products: develop and implement strategic initiatives to enhance the market presence and profitability of our current product portfolio. This involves analyzing market trends, customer feedback and sales data to identify opportunities for product improvement, line extensions, and targeted marketing campaigns.
• Cross functional collaboration: work closely with other departments including procurement, operations and e-commerce to ensure a cohesive approach to maximize the impact of marketing effort.
• Signage and Visual Merchandising: oversee signage and visual merchandising elements, ensuring they effectively convey our brand message and enhance the customer shopping experience.
• Promotional Programs: develop and manage promotional programs, such as loyalty schemes or gift cards offering, to engage and retain customers, and drive sales.
• B2B Marketing Strategy: lead the development of marketing strategies to foster partnerships and collaboration that enhance brand visibility and reach. This includes identifying and perusing opportunities for co-marketing, sponsorships, and any other collaborative efforts.
• Brand equity monitoring: continuously monitor and analyze brand performance metrics to assess brand health and identify areas of improvement. Implement initiatives to strengthen brand equity and customer loyalty.
• Agency Partnership Management: strategically onboard, recruit, and manage relationships with partner agencies. This includes identifying  and engaging with agencies that align with our brand values and marketing objectives and overseeing their performance to ensure high quality and cost effective services.

Key Responsibilities:

• Develop and implement marketing strategies for product launches.
• Manage branding initiatives to ensure consistency and high standards.
• Oversee the production and maintenance of in-store marketing materials, including POSM.
• Collaborate with cross-functional teams to achieve marketing objectives.
• Analyze market trends ana adjust strategies accordingly.
• Build and maintain relationships with B2B clients.
• Onboard, recruit and manage partner agencies.