HORECA Category & Distributors Sales Manager

Category Manager Objective

To achieve budgeted sales targets of the entrusted clientele in line with commercial policy.

RESPONSIBILITIES – RESULTS / OBJECTIVES

• Target negotiate and conclude cooperation agreement with large targeted customers.
• Monitoring field activity of the sales force in terms of number direction and quality of visits.
• Manage key customers by means of  Customer Action Plans, implemented by his team.
• Monitor credit control of his customers.
• Identify customer needs and propose appropriate solutions in order to ensure customer satisfaction.
• Monitor competitors activity and manage company reaction in cooperation with his hierarchy.
• Elaborate and support his team in the implementation of the appropriate actions, in order to penetrate effectively into new customers.
• Ensure application of the Commercial Policy
• Leading and coaching the entrusted team, and evaluating their performance on a periodical basis (annual, semiannual) against measurable targets and qualitative objectives. 
• Manage prices in order to take advantage of the entrusted product range positioning, face to the competition, respecting discount policy, in cooperation with his hierarchy.
• Submit to his hierarchy reports on market developments, competitors activity, prices etc.
• Submit Monthly Sales Forecast