• Assist in developing and implementing targeted marketing strategies to boost alumni engagement and participation in university initiatives.
• Create and distribute alumni-focused marketing materials, including newsletters, flyers, and email campaigns, to keep alumni informed and involved.
• Manage the alumni department’s social media accounts, including content creation, scheduling, and audience engagement.
• Cover and coordinate videography and photography for alumni events, ensuring high-quality visual content.
• Collaborate with alumni internal and external stakeholders to gather relevant content for marketing campaigns and communications.
• Monitor and analyze marketing performance metrics using analytics tools and provide insights for optimization to the related alumni platforms.
• Support the planning and promotion of alumni events, ensuring effective outreach and participation.
• Maintain the alumni department’s marketing calendar, ensuring timely execution of campaigns and communications.
• Stay up to date with marketing trends, social media best practices, and digital communication strategies to enhance alumni outreach.

Perform any additional tasks assigned by the Line Manager