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Job Description
- Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and promote our service offerings.
- Plan digital marketing campaigns across various channels, including social media, email, search engine optimization (SEO), and online advertising.
- Collaborate with cross-functional teams, including sales, product development, and creative, to align marketing initiatives with overall business objectives.
- Analyze market trends and consumer behavior to identify branding opportunities.
- Manage the marketing budget effectively, allocating resources to maximize ROI and achieve targets.
- Oversee the creation of marketing collateral, including promotional materials, website content, and multimedia assets.
- Monitor and evaluate the performance of marketing campaigns using key metrics and analytics tools, and adjust strategies as needed to optimize results.
- Stay abreast of industry developments and emerging trends to maintain a competitive edge in the marketplace.
- Cultivate and maintain relationships with external partners, such as agencies, vendors, and media outlets, to support marketing initiatives.
- Lead and mentor a team of marketing professionals, providing guidance, feedback, and professional development opportunities.
Job Requirements
- Bachelor's degree in Medicine, Veterinary, Pharmacy, Master's degree in marketing or business administration.
- Proven experience as marketing manager of at least 3 years.
- Strong understanding of digital marketing techniques and platforms, including social media, email marketing, and web analytics.
- Ability to interpret data and insights to conduct strategic decisions
- Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.
