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Job Description
Company Overview:
- We are a leading international SaaS company at the forefront of innovation, revolutionizing the way businesses operate and achieve success.
- At our SaaS company, we offer advanced solutions that help businesses simplify their operations, boost productivity, and achieve remarkable growth.
- As we expand globally, we're looking for a highly motivated and experienced Digital Marketing Manager to join our dynamic team. Your role will be vital in elevating our digital marketing efforts to new levels, strengthening our presence in the industry, and enabling businesses to succeed in the digital world.
Job Overview:
- As the Digital Marketing Manager, you will play a crucial role in developing and executing our digital marketing strategies, ensuring the successful implementation of initiatives that drive brand awareness, customer acquisition, and revenue growth.You will work closely with cross-functional teams, including IT, Sales, Support, and Product owners, fostering collaboration to create and optimize digital campaigns that effectively reach and engage our target audience.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with the company's overall goals and objectives.
- Plan, implement, and manage online marketing campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, and content marketing.
- Conduct in-depth market research and competitor analysis to identify trends, opportunities, and customer insigts, leveraging this information to refine and enhance our digital marketing strategies.
- Optimize website performance and user experience through continuous monitoring, analysis, and improvement of key metrics, such as traffic, conversions, bounce rates, and engagement.
- Drive lead generation and conversion through effective landing page optimization, A/B testing, and data-driven decision-making.
- Collaborate with the Content team to develop engaging and impactful digital content, including blog posts, whitepapers, videos, infographics, and social media posts.
- Manage and analyze digital marketing campaigns, generate regular reports, and provide actionable insights and recommendations for improvement.
- Stay up-to-date with the latest industry trends, technologies, and best practices in digital marketing, ensuring our strategies are innovative and competitive.
Job Requirements
Qualifications:
- Outbound marketing proven experience is a must
- B2 English proficiency level
- Bachelor's degree in Marketing, Business, or a related field. Advanced degree or certifications in Digital Marketing is a plus.
- Proven experience of at least 2 years as a Digital Marketing Manager or similar role, preferably within the SaaS industry.
- Strong knowledge of digital marketing channels and techniques, including SEO, PPC advertising, social media, email marketing, and content marketing.
- Proficiency in using marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, marketing automation software, etc.
- Demonstrated track record of developing and executing successful digital marketing campaigns that have resulted in increased brand visibility, lead generation, and revenue growth.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimize campaign performance.
- Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams and external stakeholders.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and deliver high-quality results in a fast-paced environment.
