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Job Description
Platforms you will be working with: Meta Instagram, Tiktok Business, Snapchat Business, Google Ads
Responsibilities:
- Develop and implement comprehensive media plans in alignment with marketing objectives and target audiences
- Research, identify, and evaluate potential media channels for advertising campaigns
- Create compelling and effective advertising content
- Manage and optimize media budgets to ensure efficient allocation of resources
- Monitor campaign performance and analyze data to make data-driven recommendations for optimization
- Stay current with industry trends, emerging technologies, and changes in media landscape
- Prepare regular reports on media campaign performance and present findings to stakeholders.
Job Requirements
- Proven experience as a Media Buyer, preferably with a focus on digital advertising.
- Strong understanding of media planning, buying strategies, and advertising platforms.
- Proficiency in using media buying tools and software.
- Analytical mindset with the ability to interpret and leverage data for campaign optimization.
- Creative thinker with the ability to devise innovative media strategies.
- Ability to manage multiple campaigns simultaneously.
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