Group Product Manager

Provide Strategic Direction:

• Manage the productivity of the marketing plans and projects.
• Develop, plan, monitor and architect innovative brand and marketing strategies, campaigns, materials, tactics & programs aiming to deliver company objectives in term of Revenue, Expenses, P&L & market share
• Effectively monitor and manage the marketing budget, through innovative marketing campaigns including launch and reminder events and activities to achieve strategic objectives
• Effectively approve and utilize traditional & innovative marketing tools & diverse multi-brand resources.
• Translating marketing strategies into defined projects to maximize Disease area/Product revenues.
• Follow up and/or deliver trainings and key note speaker for brands/areas of disease of company products and portfolio
• Provide guidance within department to develop/ implement innovative business solutions
• Personally intervene and resolve complex / sensitive business and individual issues within the marketing department
• Continuously identify growth opportunities whether product/portfolio expansion or increase access or coverage.
• Work closely and maintain cooperative relationships with all internal stakeholders’ especially medical, regulatory, market access subordinates and sales functions.
• Involved in developing short/long term strategic decisions and plans in coordination with Primary Care Business Unit Director and management to achieve company vision and ensure right implementation of key actions.

Alignment & Review:

• Align with medical & Market access partners to develop and maintain excellent relationships with KOL’s, MOH officials, NGO and medical associations
• Align with all responsible stakeholders to ensure successful product launches across areas under responsibility and maintain current products growth in alignment with regional & global company strategies.
• Regularly reviews performance of the business within department and ensure adherence with defined strategies policies and procedures.

Improve Market share through existing and new business opportunities:

• Identify new areas for growth and development for improving revenues.
• Ensure consistent and continuous market share growth through key marketing strategies within the existing portfolio.
• Develop optimal customer segmentation processes along with optimum sales force set up and effectiveness in coordination with Business Unit Head, SFE and NSMs
• Consistently improve Customer experience

Audit and Compliance:

• Plan & ope rationalize all processes implemented in the country
• Ensure that business is meeting desired compliance levels set under Country policies.

Build Capabilities and motivated workforce:

• Provide leadership, development and guidance to build best in class marketing team.
• Ensure continuous development of direct reports and build successors for key and critical roles
• Establish and regularly review individual performance and developmental expectations with all direct reports.