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Job Description
We are seeking a skilled SEO Specialist to drive traffic and lead generation through on-page and technical SEO, content strategy, and link-building. With 5+ years of experience, the ideal candidate is proficient in SEO tools, Google Analytics, and best practices, preferably with an automotive background.
Responsibilities:
- Undertaking all on-page optimization, technical SEO improvement recommendations, performance reviews, and link building for a company website.
- Carrying out in-depth website audits to formulate effective SEO strategies across different areas of SEO (content, technical, off-page).
- Proficient in relevant SEO tools (AHREFS, SEMrush, Screaming Frog, etc.) and Web Analytics (e.g., Google Analytics and Tag Manager)
- Handling technical SEO tasks (e.g., XML sitemaps, redirections, mobile optimization) and sharing relevant recommendations with the web development teams.
- Creating and presenting campaign reports with a strong quantitative approach to traffic measurement and lead generation.
- Undertaking backlink audits & collaborating toward/managing white-hat link-building campaigns.
Job Requirements
Preferred Qualifications:
- 3 + years of SEO experience. A background in automotive marketing is preferred.
- An excellent understanding of SEO best practices and techniques and the latest Google updates is essential.
- Basic knowledge of HTML/CSS.
- Experience with on-page, off-page, and content SEO-oriented strategies in line with other
- relevant marketing channels.
- Experience with project management tools.
- Excellent written and verbal communication skills.
- Excellent analytical & research skills.
- Strong organizational and time management skills.
- Analytical mindset with numerical aptitude.
- Essential experience required in the following platforms:
- Google Analytics.
- SEMRush.