Social Media Specialist (Twitter)

Key Responsibilities and Account abilities:

• Monitoring and tracking of social media accounts.
• Respond to any customer issue that comes through social media channels.
• Finding insights leveraging several tools and information sources to identify key data, surveys, and articles.
• In depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Google +, Youtube, etc.) and how each platform can be deployed in different scenarios.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification to developing brand awareness, generating inbound traffic and encouraging product adoption.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections .
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Create editorial calendars and syndication schedules
• Collaborate with other departments (customer relations, sales etc) to identify key players and coordinate actions
• Can manage SEO activities
• Can manage Facebook ads and google Adwords campaign
• Create , schedule and publish high quality social media content and digital events to promote and deliver traffic and viewer ship across platforms and extend reach & influence
• Create editorial calendars and syndication schedules.