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Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (X years) in digital marketing, specifically within the event/conference industry.
- Proficiency in managing social media platforms (Facebook, Twitter, Instagram), Google Ads, Google Display Network, and other relevant advertising platforms.
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate innovative marketing ideas.
- Experience in SEO, content creation, and email marketing is a plus.
- Ability to work independently and in a team environment, managing multiple projects simultaneously.
